What Is A Data-driven Culture


10 Steps to Creating a Data-Driven Culture

Thank you for your understanding. We’re in the process of modernizing our systems in order to better serve our subscribers. Unfortunately, this implies that we will have to cease subscription synchronization for the time being. Please accept our apologies for any inconvenience. Hopefully, we’ll be back up and running in 48 hours! Let’s see if we can locate your subscription. Fill up the blanks with your subscription email address. Do you require assistance in gaining access? Contact customer service via phone: Phone number in the United States and Canada: 800-274-3214 In Asia and the Pacific, call +61 2 9158 6127.

You have become a subscriber!

You will need to confirm your subscriber details as well as enter your password.

Password must be shown Passwords should be kept hidden.

  1. Have you forgotten your password?
  2. Your HBR.org subscription has been activated, and you now have access to all of your subscriber advantages.
  3. Have you forgotten your password?
  4. Have you forgotten your password?
  5. If your email address is registered with us, you will get a link to reset your password.
  6. Create one now.
  7. Do you require assistance in gaining access?

What is Data-driven Culture and how to develop it?

Data may be found everywhere. It can take the shape of figures, spreadsheets, photos, movies, and a variety of other formats and media. Companies are now utilizing and capitalizing on data in order to make an impact and develop. Data is really crucial today. And, in order for enterprises to thrive and grow, a data-driven culture is vital to success. However, what exactly is data-driven culture? Put another way, it is the process of using data to make choices at all levels of a company. A data-driven culture is characterized by the replacement of gut instinct with facts and assumptions while making judgments.

Organizations must take use of data in order to get insights and make decisions based on that data.

What goes into building a data-driven culture?

Everywhere we look, we see data. It can take the shape of figures, spreadsheets, photos, movies, and a variety of other formats and formats. Today’s businesses are utilizing data to make an impact and expand their operations. The importance of data cannot be overstated nowadays. And, in order for enterprises to thrive and grow, they must cultivate a data-driven mindset. Nevertheless, what exactly is “data-driven culture” anyway? Put another way, it is the process of using data to make choices at all levels of the company.

To be clear, having a significant quantity of data does not always imply that the organization is data-driven or that it has a data-driven culture, as some may believe. In order to extract insights and make decisions based on data, organizations must exploit the data they have available.

Also read: A CDO’s Guide to Building a Culture of Data

A strong data maturity foundation is essential for establishing a data culture. It is concerned with the raw material, which is data, as well as with its administration. An organization with strong data maturity has high standard data quality, and there are checks in place to ensure that it continues to be so for the foreseeable future. Metadata management must be in place, and it must be matched with the key performance indicators (KPIs) in order to achieve a high degree of data maturity. Additionally, it is vital to document the data lineage of a data set, which aids in understanding what has transpired to it since its inception.

Data maturity is also affected by aspects such as usability, ease of access, and the availability of a scalable and agile infrastructure.

Consequently, data that is not easily available will not be used by the company in such circumstances.


The culture of every institution is defined by its leaders. Leaders must take the initiative and set a good example in order to develop a data culture. Asking the proper questions and holding his or her employees accountable for making sure that data is being used and that a structured procedure is followed are all characteristics of a data-driven leader. A data-driven leader views data as a strategic asset and prioritizes “think and act data” as a major strategic priority in his or her decision-making.

In this case, the team leader should guarantee that the decisions are being made on the basis of data.

Furthermore, the experiment should demonstrate whether or not the increase in the difference caused by altering the subscription plan is statistically statistically significant.

Data Literacy

Data literacy is defined as the capacity to read, use, assimilate, and comprehend data in order to come to a meaningful conclusion or conversation. When it comes to an organization, data literacy does not always imply that personnel have a thorough grasp of how to use and analyze data. It is necessary for everyone to have a certain level of data literacy, which varies based on their work function and the decisions they are responsible for making. However, it also asks for ensuring that there are no data skeptics in the group.

For example, Susan, a product manager, is a citizen analyst who wants to utilize data to effect change, but her manager is a data skeptic who opposes her efforts. Do you think Susan would be able to make data-driven decisions?

Decision-making Process

To gain the most value out of data, it needs to be integrated into the decision-making process from the beginning. Is there a planning framework in place to pick amongst projects to work on, or is there a mechanism in place to assess the decisions that have been made thus far? As an example, if a marketing budget is allocated in accordance with the anticipated return on investment, it may be argued that data is being utilized to make decisions. The vast majority of firms do not have a structured, data-driven decision-making process, as described above.

How to create a data-driven culture

Conversations about data-driven organizations frequently center on tools, big data, and technical breakthroughs that have made storing, processing, and analyzing data faster and more cost-effective in recent years, among other things. However, establishing a data-driven culture throughout the organization is critical to moving beyond a few successful data initiatives and islands of excellence that are exclusive to specific business functions. A data-driven culture is one that encourages the use of data in decision-making processes.

It is concerned with the collection, cleansing, and curation of valuable data from across the organization.

When it comes to distinguishing the business through artificial intelligence (AI) and machine learning, it understands the need of a robust data foundation (ML).

What strategies can executives use to foster a data-driven culture?

Walk the Talk

Executive support is required, but it is not sufficient, in order to establish a data-driven culture. The C-suite must go above and above in their assistance. They must remain engaged and involved throughout the process, clearly integrating data with sound business judgment in order to make judgments. This involves aggressively purging the binders full of unused reports, spreadsheets, and dashboards that were prepared just to gratify them and provide the appearance of a data-driven culture to the outside world.

Aside from that, executives should aggressively seek evidence that may be in opposition to their existing convictions.

Data is empowering, but it may also elicit strong emotional responses from the user.

This can be a little unpleasant at times.

They are concerned about losing their relevance or influence over the story. The C-suite must take the initiative in order to overcome the opposition and organizational lethargy.

Organize for Success

Each data endeavor should be managed as if it were a standalone product, rather than as a result of another initiative. This entails putting in place the appropriate organizational structure to facilitate it. In his eBook, Becoming a Data-Driven Organization, my colleague Joe Chung discusses the need of establishing an Analytics Center of Excellence. At Amazon, we refer to this as a single-threaded leader, who is completely empowered and whose sole responsibility is to ensure that one specific goal is met on a daily basis.

  • Make sure there is an empowered leader who is waking up every morning and caring about only that one issue if you want to establish a data-driven culture.
  • Irrespective of the reporting structure, information technology (IT) should play a significant role that goes beyond just developing technological capabilities to support data projects.
  • Prior to becoming CTO, I was the team leader for the company’s worldwide products, applications, and data teams.
  • Create a system that is completely accountable while still being inclusive in order to avoid the creation of further barriers.

Treat Data as an Organizational Asset, Not a Departmental Property

It is preferable to handle each data venture as a standalone product rather than as an afterthought or result of another project. To do so, the appropriate organizational structure must be put in place. In his eBookBecoming a Data-Driven Organization, my colleague Joe Chung discusses the need of establishing an Analytics Center of Excellence. At Amazon, we refer to this as a single-threaded leader, who is completely empowered and whose sole responsibility is to ensure that one specific goal is met on a continuous basis.

With the increasing separation of data engineering and analytics from IT, there is an increased likelihood of conflict.

When it comes to end-to-end business cycles, cross-departmental processes, and transactional systems, IT is in a unique position to provide a comprehensive picture that yields a wealth of relevant information.

It was possible for my team to not only build a superior data analytics platform that broke down silos, but also to solve holes in transactional systems in order to gather and utilize data more effectively since we had end-to-end ownership.

To avoid the creation of further barriers, create a system that is totally responsible while still being inclusive.

Democratize the Data

A data-driven culture is not simply about utilizing data to make important choices. A data-driven culture facilitates and empowers a lot of modest, daily choices by frontline staff utilizing the data. In the digital economy, time counts and leveraging data to swiftly evaluate product ideas, design decisions, and hypotheses may boost corporate agility. High-frequency enterprisesthat create economic value commonly transition away from HiPPO (Highest paid person’s opinion) based decision-making to a decentralized data-driven decision-making process.

Epic uses AWS to obtain an up-to-the-minute insight of gamers’ happiness and involvement, and then they make this data available to their game creators.

You might be interested:  Which Of The Following Is Correct Concerning The Interaction Of Culture And Food

This delivers a better experience for the players and a more engaged user community.

Speak the Same Language

Language has played an important part in the establishment and maintenance of civilizations from the beginning of time. A shared language aids in the communication of the values, beliefs, and ideas that shape a culture’s identity. A data-driven culture is no different from any other. In order to foster a data-driven culture, businesses must establish a consistent vocabulary for talking about data. This begins with the establishment of essential business measures that are understood throughout the organization, but extends beyond that to include the identification of factors that feed into those metrics.

  1. Consistency may be achieved by establishing a limited number of critical outcomes for which the entire organization is held accountable and has visibility.
  2. Do not merely measure what you can; instead, measure what you should be able to measure.
  3. Once you’ve determined what they are, come up with a consistent definition and make certain that everyone knows it.
  4. For the most part, a data-driven culture flourishes when senior leadership is involved, middle management is empowered, frontline people are motivated, and organizational silos are eliminated.
  5. In order to differentiate themselves in the marketplace and to unite their employees, successful firms must implement a data-driven culture at scale in their enterprises.

Read on to find out how you can use data to change your business. @ishitv Read on to find out how you can use data to change your business.

The Importance and Advantages of a Data-Driven Culture

A data-driven culture is characterized by the ability to make decisions based on statistics crunched and insights developed via data analysis. As Gartner’s Vice President Analyst, Alan Duncan explains, “The benefits of a data-driven culture include the ability to study and organize data with the purpose of better serving an organization’s clients and consumers.” It also helps to strengthen and accelerate the decision-making processes of a company.

Photo Credit:Unsplash

Data is being collected by the vast majority of enterprises, yet data on its own has no significant value. Taking advantage of acquired data needs working with the stored data, but the problem-solving iterations must not be limited to a few use cases at a time. Storing vast volumes of data does not always bring any benefits, and as a result, it is necessary to shift away from big data and toward addressing business challenges through the adoption of a data-driven approach.

Helps Make Efficient Decisions:

  • Data is being collected by the vast majority of organizations, yet data on its own is of little use. It is necessary to engage with obtained data in order to maximize its value, but problem-solving iterations should not be limited to a few use cases. Large volumes of data are not always beneficial, and as a result, it is necessary to shift away from big data and toward solving business challenges through the adoption of a data-driven approach.

Supports Progress Tracking:

  • An organization’s data-driven culture assists them in moving away from the use of data for only report development and progress tracking. Developing transparent reports to better understand the success of a firm, for example, a 360-degree picture of the organization, is assisted by this technology.

Increases Coordination:

  1. A data-driven culture may enable the automation of routine processes and the coordination of marketing, sales, and operational initiatives across organizations. Improvements in communication and coordination across departments and teams result in increased consistency in goods, services, and procedures. These improvements may be analyzed to produce a better and more exact understanding of the future demands of the market and target audience.

A data-driven culture serves as a fertile foundation for the democratization of information. Due to the lack of gatekeepers, anybody who has access to the data might claim ownership of the information. Data democratization directly enables departments to utilize past customer data to better understand customer demands without having to speak with the customers themselves first. Having the capacity for a company to recognize prospective possibilities based on figures crunched from data is what the future holds and, when utilized appropriately, may be a recipe for success.

Data-Driven Culture – A Key To Success

Data is now regarded to be a critical component of every organization’s operations. Information gleaned from the data is a valuable source for enhancing company operations and decision-making, as well as for anticipating future trends and behavior and creating new revenue-generating opportunities. A data-driven culture cannot just follow the figures crunched by the data; rather, it must encourage cooperation amongst divisions within the firm, as described above. It is necessary for entities within the business to leverage insights generated through data analytics as a platform for collaboration.

According to our observations, the attitude of a company is the most significant obstacle to the establishment of a data-driven culture in the firm.

How Nisum Can Help

At Nisum, our key objective for 2020 and beyond is to establish a data-driven strategy so that businesses may transform their business landscape by utilizing the three pillars of Digital, Business Agility, and Insights and Analytics to alter their business environment.

A data-driven culture is enabled when firms are able to improve their digital capabilities while also automating functionality in order to establish a performance-oriented, productive workplace. To find out more about our services, please get in touch with us.

Written by

Nisum has been working with Vyasraj Vaidya as a principal data scientist for the past year. He holds a Master’s degree in information technology from the Technical University of Ilmenau in Germany, and he has previous job experience in the media and entertainment industries.

Data Culture

It is the collective behaviors and attitudes held by individuals who respect, practice, and support the use of data to better decision-making that constitute a Data Culture. An organization’s operations, attitude, and identity are all influenced as a result of the integration of data. Every employee in your organization will benefit from a Data Culture, which will enable them to be really data-driven in their approach to addressing your most difficult business issues.

Practice data-driven behaviors

Align data and analytics with the goals of the organization.

Value strategic data use

Prioritize data in decision-making and corporate processes to ensure that it is used appropriately.

Encourage sharingcommunity

Join together in support of a common objective to lead through data.

Invest in Data Culture and technology to become a data-driven organization

Organizations are investing trillions of dollars to become more data-driven, yet only 8 percent of them are effective in scaling analytics to extract value from their data. To transform into a data-driven business, investments in Data Culture as well as technology are required to change the way people make choices. People who are empowered by Facts Culture and the appropriate technology may ask questions, debate ideas, and make judgments based on data, rather than intuition, rather to merely intuition.



How Data Culture fuels business value

According to research from IDC 2, firms that have a Data Culture are more likely to realize the full potential of their data. You can learn more about how culture contributes to the success of data-leading organizations—those with strong Data Cultures—by reading the IDC whitepaper. Examine the habits of data-savvy CEOs, as well as IDC’s advice for establishing a strong Data Culture. The following are the data-leading organizations that were surveyed:

of CEOs want a data-driven organization


“Tableau was the catalyst to help employees have that ‘aha data moment.’ That flicker of data cognition turning into deeper understanding was what Nissan needed for success in a digital world.”

Z Holdings, the parent company of Yahoo Japan, established a Data Culture based on leadership commitment and a well defined data strategy to help the firm succeed. Now is the time to watch With the use of contact center analytics, Verizon is able to cut support calls by 43 percent while also lowering operating expenses. More information may be found here. Nissan created a corporate Data Culture that has fueled innovation and resulted in multi-million dollar savings. Find out more.

Start building a Data Culture with these resources

The Data Culture Playbook is designed for business executives who want to create a robust, data-driven company from the ground up.

You will learn how to establish the fundamental behaviors and attitudes of a Data Culture, beginning with four main emphasis areas:

  • Improve the alignment of leadership metrics with corporate goals
  • Provide data sources to address crucial decision points
  • Increase the value of a product through specialized use cases. Encourage the finding of large amounts of data.

Improve the alignment of leadership metrics with corporate goals; provide data sources to meet crucial decision points; and Increase the value of your product through specialized use cases. Extensive data discovery should be encouraged.

Learn about the impact of data literacy

Data literacy (the capacity to investigate, interpret, and communicate with data) contributes to the development of a strong Data Culture and the success of individuals and organizations. Organizations that prioritize and invest in data literacy are able to close the analytics skills gap, foster more cooperation, gain competitive advantages, and more. Learn how to get started, where to receive professional help, and where to discover important resources. DISCOVER MORE

Blog: Build a resilient future with these data-driven habits

Learn how to create a Data Culture in order to construct a resiliency foundation and make an investment in the future. Now is the time to read

Webinar: How to run, build, and expand your Data Culture

The Data Culture Playbook teaches you how to generate greater value by maturing data usage across your whole business. Now is the time to watch

Blog: How to nurture a healthy Data Culture in 3 steps

Even though every firm is a data company, modern organizations build Data Cultures to differentiate themselves. Read on to learn three methods to get started creating your Data Culture. Now is the time to read

“When we first started with Tableau, we were just thinking about dashboarding and reporting. We never thought Tableau would fundamentally change the DNA of the organization.”

INDIA’S LENOVO INDIA is led by ASHISH BRAGANZA, the company’s Director of Global Business Intelligence.

Read the story

It is only Tableau that brings together an unwavering emphasis on how people perceive and interpret data with the powerful, scalable infrastructure required to manage the world’s most complex enterprises.

Methodology to build a data-driven org

Tableau Blueprint provides you with curated best practices and prescriptive direction to help you build the capabilities you need to transform your business into a data-driven organization.

Unparalleled community

The Data Leadership Collaborative brings together executives who share a common interest in building data-driven enterprises. Learn new things, make new friends, and expand your network.

3 ways to build a data-driven culture in your organization

According to Samir Boualla, chief data officer of ING Bank France, “I believe that one of the most significant impediments is that data is very frequently associated with or viewed as something which is entirely technical.” “The most difficult problem is to explain and provide instances that move data from a purely technological standpoint to a purely commercial perspective,” says the author. Boualla likes to draw the analogy of weather predictions, which we all rely on to help us arrange our daily activities.

In other words, “it’s not simply an output from a system; it’s something I can utilize in my daily decision-making,” says the author.

“I would like to see our data experts be able to communicate in a variety of languages,” she stated.

For example, when a businessperson inquires about data governance, she simplifies the subject matter. “I urge them to think of data governance as a collection of activities or business practices that might help them manage their data more effectively and efficiently.” “That’s all there is to it.”

Show how data solves problems at all levels of the organization

Elizabeth Puchek, the second Chief Data Officer of the United States Citizenship and Immigration Services, gained trust by conducting listening tours throughout the business “to figure out how to relate the data to the purpose,” as she put it. A data-transfer procedure was found by Puchek’s team that could be significantly improved, reducing the time required from hours per day to minutes, earning credibility with personnel in the field. Her team gained the attention of corporate leaders after they successfully resolved a high-level problem involving a backlog of cases.

“Before now, leadership had never had that enterprise vision,” she explained.

“One of our data-driven executives distributed access to the dashboard to every single adjudicator so that they could monitor their own performance on a regular basis.

You might be interested:  How Has Black Culture Influenced Society

The Chief Data Officer (CDO) is “the glue that holds everything together and develops the bridges necessary to comprehend and manage data difficulties,” according to Audet.

The Four Key Pillars To Fostering A Data-Driven Culture

Most firms today are attempting to capitalize on the potential value that may be realized by becoming more data-driven. Researchers at the Massachusetts Institute of Technology (MIT) showed that organizations that use data-driven decision making had higher production and productivity by 5 to 6 percent than their competitors. According to Richard Joyce, Senior Analyst at Forrester, “For a typical Fortune 1000 organization, a ten percent improvement in data accessibility will result in an increase in net income of more than $65 million.” According to Forrester Research, data-driven firms are increasing at an average rate of more than 30 percent each year on average.

  • Recent research from NewVantage Partners revealed that firms are failing in their efforts to become more data-driven.
  • In addition, the percentage of respondents who stated that they had “built a data-driven organization” declined to 31 percent in 2019 from 32.4 percent in 2018 and 37.1 percent in 2017, according to the survey.
  • As opposed to seeing increasing digital transformation, we’re witnessing a significant amount of digital retreat, which is disheartening.
  • The majority of individuals nowadays will be quite upset if they are without their phones for a lengthy amount of time.
  • What would happen if your team didn’t have access to your data for a whole day, in a similar vein?
  • If you were to assign a rating to your organization’s response, where would it sit on the following scale, and why?
  • Not that you do not have data or that you do not utilize it on a regular basis; rather, it indicates that data is not crucial to how you do business.
  • It is only when the loss of access to your data becomes disruptive or uncomfortable that it has become a vital element of your regular business operations.
  • A data-driven culture cannot be purchased or created, despite the claims of marketing materials to the contrary.
  • This may come as a letdown to many CEOs who had thought that technological advancements would allow them to catch up with their more data-savvy rivals.
  • According to the aforementioned survey, the most significant obstacles to becoming data-driven were people (62.5 percent) and procedure (30.0 percent), rather than technology (only 7.5 percent ).

If you want to create a data-centric atmosphere where data is continually relied on to improve efficiency and effectiveness, you’ll want to concentrate on the four pillars listed below: To embrace data, you must first transform your organization’s collective thinking, which can be one of the most difficult tasks to overcome.

As you seek to lead your team in a new path, you’ll need to be both thorough and patient. The following areas of emphasis can assist with shifting one’s frame of mind:

  • Executive sponsorship: If your executives don’t believe in the power of data, it will be very difficult to convince people to adopt a data-driven approach in their organization. Establishing a data-driven culture via leadership is one of the most effective strategies of accomplishing this goal. Fast wins: Generating quick wins is one of the most effective change management strategies. People find it more difficult to deny the need for change when they see and feel the practical advantages of data-driven decisions. With each new victory, your data-driven momentum will continue to build. Testing and learning through experimentation (TestLearn): Companies that are data-driven, such as Amazon, are not afraid to try ideas, make errors, and iterate. You establish the discipline of depending on data to support decision-making and help you develop more rapidly when you test everything

(2) Enhance the SKILLSET of the workforce Your staff will require specialized data-related expertise and abilities in order to be successful with data. While you can undoubtedly acquire people with data capabilities, your present employees have important subject knowledge and experience that can’t be obtained through hiring. The following areas of emphasis can assist you in improving your staff’ ability to work with data:

  • Data literacy: The finest library in the world is worthless to someone who is unable to read or write. You must guarantee that your staff receive fundamental training on how to read and interpret the data they will be expected to consume and use on a regular basis. Data storytelling: People need to be able to convey crucial insights they discover in data to others, which goes beyond simply being data literate. The ability to blend data, story, and graphics effectively will be required to guarantee that insights are simply comprehended and can be used to drive action. Availability of data analysts: Some firms have struggled to recruit a sufficient number of data analysts. In their current state, they lack data trainers and coaches who can assist the rest of their coworkers in becoming more data literate.

3. Maintain the TOOLSET’s sharpness. Organizations can amass a diverse collection of data systems and technologies during the course of their existence. Unfortunately, the creation of a data-driven culture is frequently hampered rather than aided by this fragmented environment. If you concentrate on the following areas, you can ensure that your technological foundation is strong enough to support the establishment of a data-driven culture:

  • Develop a single version of the truth: No matter how many data systems your business has, you must establish a consistent data language. In order for your business to succeed, it will require a single picture of its operating metrics that everyone accepts as the genuine, trustworthy data
  • Model of self-service: It is possible to democratize data so that it is accessible to a wider range of business users. This not only frees up your analysts and data scientists to work on more important initiatives, but it also empowers employees to utilize information more often. Automation: In today’s world, many labor-intensive analytics operations, such as data cleaning and reporting, may be performed automatically. Wherever and whenever it makes sense, you’ll want to offload as much of the data-processing effort as possible to computers, allowing humans to focus on adding value in more productive ways. Integration with current processes or systems: When your analytics tools are integrated with your existing processes or systems, they may become even more powerful. For example, by using dashboards as meeting agendas, you may increase the efficiency of your meetings significantly.

4. Consolidate the information SET Data is only a means to an end in and of itself. Your organization’s employees’ acceptance of new information will be determined by the relevancy and quality of the data they are presented with. The following areas of attention can help to guarantee that your data is valuable, trustworthy, and protected:

  • Achieving strategy alignment is difficult for many firms because they are unable to effectively identify and express their primary goals. If your data is not intimately related to assessing your company’s success, it will be of little benefit to you. In order for your analytics tools to be effective over time, they must be tightly connected with your company plan. Otherwise, the output (data) will become less and less valuable. Data governance: If you consider data to be a valuable corporate asset, you’ll want to ensure that it is protected and maintained in good condition. However, it is critical to strike a balance between control and accessibility so that the drive for compliance does not outweigh people’s capacity to generate value from the data. Data privacy and security: In order to minimize possible risk, you must guarantee that data privacy is respected and that data is used securely. Business users should be well educated on the ramifications of failing to protect their data in a secure manner. One aspect of developing a data-driven culture is educating everyone on how they may play a part in the protection of these digital assets.

The examples provided under each of the pillars are merely a portion of the elements that contribute to the development of a data-driven culture in an organization. In the hope that they would serve as a useful foundation for examining any possible gaps that you may have in your overall data strategy, the four pillars are as follows: A data-driven culture in your firm will require time and work to establish; it is a long-term endeavor rather than a short-term one. The most challenging component of cultural transformation will continue to be dealing with people on a daily basis.

If you concentrate your efforts on the categories listed above, you should ultimately reach a tipping point where the number of data champions in your business outnumbers the number of data avoiders.

Become a follower of mine on Twitter or LinkedIn.

Data culture – Wikipedia

There are many more elements that contribute to building a data-driven culture than what is represented by the examples provided under each section of the framework. Hopefully, the four pillars will serve as a useful framework for examining any possible gaps that you may have in your overall data strategy and how to close such gaps. A data-driven culture in your firm will require time and work to establish; it is a long-term endeavor rather than a quick fix. The most challenging component of cultural transformation will continue to be dealing with people.

Concentrating on the areas listed above should result in a tipping point when the data champions in your business exceed the data avoiders in the long run.

Brent Dykes may be followed on Twitter at @analyticshero. Follow me on Twitter or on LinkedIn for the latest news and information. Check out my website or some of my other work by clicking on the links below!


In each of the pillars, the examples provided are simply a portion of the elements that contribute to the development of a data-driven culture. Hopefully, the four pillars will serve as a useful foundation for identifying any possible gaps that may exist in your overall data strategy. Creating a data-driven culture in your firm will require time and effort; it is not a quick fix. The most challenging component of cultural transformation will continue to be the people. “Change is difficult because people overestimate the worth of what they have while underestimating the value of what they can acquire by giving it up,” writers James Belasco and Ralph Stayer said in their novel Flight of the Buffalo.

Brent Dykes may be found on Twitter at @analyticshero.

Visit my website or some of my other work by clicking here.

  • In his scholarly work on biodiversity, Geoffrey C. Bowker introduced the concept of “local data culture” in the context of biodiversity in the year 2000. As part of a series of announcements made in 2014, Microsoft stated their desire to integrate data culture into everyday life through the use of its services such as Office 365, Azure, and SQL Server. In collaboration with Hortonworks and KPMGUK, Microsoft organized a series of workshops about data culture in 2015. The workshops provided data analysts and other professionals working in the field of Big data with an opportunity to better understand the data culture of the company and to assist them in developing their own data culture in the private sector. The Data Power Conference 2017 took place in Canada on the 22nd and 23rd of June at Carleton University in Ottawa.

Components and roles

Participants are both data providers and those who have the ability to make significant contributions to the data culture by implementing impactful changes. It is expected that personnel at all levels of an organization will get the capacity to illustrate their work with comparative statistics as part of the process of developing a data culture inside that organization. This includes, but is not limited to, the aim of their profession, the purpose of a certain activity, and potential remedies they may provide in response to data-driven challenges they have identified.

Data scientists

Due to the fact that they frequently receive first-hand material and raw data, data analysts play an important role in the establishment of a data culture. The way in which they connect all of the components together can determine the effectiveness of communication between ordinary participants and decision-makers. In addition, they are in charge of doing an analysis of the information provided by the data. It would be ideal for a data-driven organization to have data scientists assigned to each specialized department of the organization, ensuring that data is always available when needed.


Decision-makers in a company are individuals who implement changes and set the direction of the firm’s development. Using the patterns and information shown by the data collected either internally inside their own firms or from statistics of the target market they wish their corporations to target, they would make key business choices in this situation. Additionally, in order to establish a data culture, decision makers must express their plan to need data analysis, therefore increasing the incentive of employees who interact with raw materials.

You might be interested:  Which Of The Following Phrases Best Characterizes The Culture Of An Organization

Data-driven companies

When it comes to driving both significant market choices and their everyday activities, the Microsoftteam, led by Satya Nadella, is heavily reliant on data. Microsoft focuses on data visualization and believes that participants and workers should have the ability to see the firm’s data, according to the corporation.

Individual employees are encouraged to become involved and contribute to the firm’s future through the usage of technologies like as Power BI, according to the corporation.


Capita is a British company that helps clients in both government agencies and businesses gain a better understanding of themselves via the use of modern data analytic tools. They have been in business since 1984 and encourage their clients to develop their own data culture by utilizing relevant databases in their own fields of work.


Socrata is a US-based corporation that provides services to both the public and private sectors, as well as civil society organizations. These organizations help businesses and organizations in obtaining open data from the federal government in order to either enhance the working process of the government or to aid social groups who are in need of assistance. There is a strong connection between their fundamental principle and open data, and they prefer to concentrate on firms that require capital to handle and analyze data.

Data culture

In the United States, Socrata is a corporation that provides services to both the public and private sectors. In order to either enhance the working process of the federal government or support social groups who are in need of resources, they help businesses and organizations obtain open data from the government. There is a strong connection between their fundamental philosophy and open data, and they prefer to concentrate on businesses that require capital to handle and analyze data. Because of the cloud-based service they provide, government agencies may engage with the public by making their official data available on the internet for viewing.

Counter opinions

Some businesses believe that it is critical to maintain the confidentiality of information at the executive level. Although it is conceivable for all employees in a firm to work together to create and analyze data, it is not possible for data to be free from the approach of participants at the most fundamental level of abstraction. Some businesses employ the concept of a data warehouse, which is a system that restricts access to information. Only those in control of the data could gain access, and everyone else seeking access would have to go through a screening process with warehouse personnel.


As long as data bureaucracy is convenient for free access toDatabases, a high number of users may cause the processing speed of a specific system to be slowed down. It may also be difficult for users to search for what they are looking for if the data bureaucracy system is not equipped with the necessary tools to assist them. This is an example of when a Data Warehouse might be more efficient for users who are not able to perform professionally when looking for information.


A logical approach to starting or developing a business is diametrically opposed to anempiricalmethods of operation. Individual spirits and pre-existing world cognitions are frequently included in the evaluation of rationalists’ judgments and actions in the world. In this method, decision-makers rely on logic rather than social phenomena and phenomena that arise at the front lines of an industry in order to create changes in their organizations.

The fact that the decision-making process is no longer exclusive to the executive team has caused some people at the management level to be hesitant, and as a result, they have refused to promote a data-driven environment.

See also

  • Data activism, data analysis, data governance, data science, open data, and the Research Data Alliance are all terms that come to mind.


  1. Poornima Ramaswamy and Ramaswamy (June 2015). “How to Develop a Data-Driven Culture” (PDF). Cognizant. Obtainable on November 29, 2017
  2. Kristina Powers and Angela E. Henderson are co-authors of this work (25 May 2018). Building a Data Culture in Higher Education is a big deal these days. Routledge.ISBN978-1-351-69451-3
  3. s^ Rob Kitchin, Tracey P Lauriault, and Gavin McArdle are co-authors on this paper (8 May 2017). The data, as well as the city. Rob Kitchin, Tracey P. Lauriault, and Gavin McArdle are co-authors of this article. Abingdon, Oxon.ISBN978-1138222632.OCLC992119756
  4. Abingdon, Oxon.ISBN978-1138222632. The five basic components of a data-driven society, according to Carl Anderson. TechCrunch. Obtainable on November 29, 2017
  5. Geoffrey Bowker is a writer who lives in the United Kingdom (2001). “Download Limit Has Been Exceeded.” 30(5): 643–683, CiteSeerX 10.1177/030631200030005001.S2CID220879983
  6. “A data culture for everyone – The Official Microsoft Blog”
  7. “A data culture for everyone – The Official Microsoft Blog” The Official Microsoft Blog, published on April 15th, 2014. “Microsoft Data Culture series for Developers, Data Architects, Data Scientists, and Database Administrators events in Edinburgh, Leeds, Birmingham, Reading, and London,” according to a report published on November 16, 2017. Faculty Connection is a service provided by Microsoft UK. Carleton University’s “Data Power 2017 – Carleton University” was retrieved on November 9, 2017, from carleton.ca. Obtainable on 9 November 2017
  8. 1981–, Tomasz Tunguz is a writer who lives in Poland (26 May 2016). Winning with data means transforming your culture, empowering your people, and influencing the course of history. Frank Bien was born in 1967 and has been living since since. Hoboken, New Jersey.ISBN9781119257394.OCLC951028197.CS1 maint: numeric names: authors list (link)
  9. CS1 maint: numeric names: authors list (link)
  10. Patil, abcDJ, and others (2015). Data-driven: fostering a data-driven culture. Hilary Mason is a writer who lives in the United Kingdom. Sebastopol, CA.ISBN9781491921197.OCLC904285472
  11. Sebastopol, CA.ISBN9781491921197.OCLC904285472 Lynn Torbeck is the author of this work (Autumn 2011). “Culture of data.” Journal of Validation Technology.17(4): 12+ – available online through Academic OneFile
  12. “Using Power BI, you can enable your business to embrace a data-driven culture.” The Microsoft IT Showcase is a showcase of Microsoft technology. 16 November 2017
  13. Retrieved 16 November 2017
  14. Our story”.Capita. Retrieved on the 16th of November, 2017. “About us”.Capita. Retrieved 9 November 2017
  15. Ab”The Data Platform for 21st Century Digital Government”.Socrata, Inc. Retrieved 15 November 2017
  16. Ac”The Data Platform for 21st Century Digital Government”.Socrata, Inc. “What Exactly Is Socrata? Learn everything there is to know about the company “It was retrieved on November 16, 2017 from Socrata, Inc. Mike, and Barlow (2013). Big data has become a way of life. In Sebastopol, California, O’Reilly Media publishes the book with the ISBN 9781491946725 and the OCLC number 87854355.

5 Steps to Create a Data-Driven Culture

In every part of our existence, we are surrounded by an ever-increasing volume of information. Companies and individuals are creating massive volumes of data today, and that data is increasing quicker, more varied, and more sophisticated as time goes on. People who understand how to manage and use information correctly can make significant contributions. The use of data is shifting from an isolated and project-based approach to a data-driven culture that permeates the whole business. This is one of the most significant transformations in the commercial sector today.

What is a Data-Driven Culture?

Transforming an organization into a data-driven culture requires replacing gut impressions with data-derived facts, which might be basic key metrics such as sales or profitability, or complex outcomes from advanced analytics models. The data held by a business is the most important resource for gaining insights across all departments. Despite the fact that businesses have always been interested in statistics, the extent to which data is employed is being exercised at a greater level in a data-driven culture.

We want to create a company culture that fosters collaboration among all workers to keep data at the heart of decision-making — from the data owner to the data scientist, to the business analyst, and finally to every person who works with data in their department.

Access to data, control of data quality, methodological understanding for evaluating data, and technology that enable data to be prepared and analyzed are all factors that contribute to data-driven cultures becoming possible.

5 Keys to Creating a Data-Driven Culture

In order to implement a data-driven strategy, you must first build a clear vision that will lead to effective data-centricity across all elements of your company. First and foremost, you must learn to recognize and comprehend data analysis patterns, which are responsible for extracting meaning from your data. The most successful firms employ data analysis tools to help them move their digital initiatives ahead. In a data analytics context, the application of Artificial Intelligence (AI) and Machine Learning (ML) will aid in the extraction of insights from data.

Make data accessible

It is the primary goal of a business to adopt a data-driven ecosystem in order to ensure that all data collected from various sources can be easily accessed by all of its personnel. The increased accessibility will foster a collaborative environment among your whole team, resulting in increased productivity.

As a consequence, better analysis and coordination will be achieved. Data can be kept on the cloud in order to make it available to everyone. Cloud computing assures that data is protected from unauthorized access through a variety of privacy safeguards, and that it is available to everyone.

Collaboration between departments

People, not tools, are responsible for bringing about change in an organization. Your transformation will be incomplete until you have diversified teams with specific skill sets. Positive change will be achieved via the collaboration of data scientists, engineers, developers, and analysts working together in a multidisciplinary team.

Properly maintained data

The preservation of data is another critically crucial feature of the information revolution. When information is required, it should be tidy and easily accessible. Cleansing and enrichment should be included in your data management process to ensure that it is appropriately maintained and managed. In addition, you may unify all of your data input to make it more simply accessible and manageable for you and your team.

Promotion of internal competition through reward systems

By instilling a sense of rivalry in your team, you will aid in the spread of the genuine spirit of data-driven culture. In order to encourage your team members to engage in the data culture, you may provide them with a variety of incentives and benefits. You may create incentives based on how effectively your team performs in this area if the organization’s goal is to expand into new areas, which is what you should do. Motivate your data staff, and you could just find yourself reaping the advantages.

Importance of a Data-Driven Culture

The majority of businesses are currently utilizing data to get insights. Despite this, adopting a data-driven culture does not imply simply following the statistics on a spreadsheet. Skills in data interpretation and critical thinking should be cultivated together, allowing businesses to not only make judgments based on trustworthy data, but also to identify when such decisions should not be based on that data in the first place. Consider the following arguments in support of the importance of a data-driven culture.

Promoting collaboration among different teams within the organization

Collaboration amongst diverse teams within a corporation is also essential to establishing a data-driven culture. As a starting point, the data science team uses insights gathered from advanced and predictive analytics to develop a strategy. Members of the company may receive insights into their daily tasks and ideas can be shared throughout the business via the use of data analytics techniques.

Promoting the democratization of data

The following point is a direct consequence of the previous one. A data-driven culture aids in the elimination of gatekeepers who act as a bottleneck at the point of entry into the data stream. In most firms, the information technology department serves as the ‘owner’ of the data, and consumers of that data must go via the IT department. As a result, a data-driven culture contributes to the democratization of data by making it available to more business users for decision-making.

Developing and launching new products based on company data

Instead of building a product on the drawing board without first understanding what customers want, the intelligent use of data is critical to the development of successful products.

Aside from that, current product features may be examined and adjusted to better match the demands of customers. Product development teams may therefore see into the future as well as the past when they work in a data-driven environment.

Leave a Comment

Your email address will not be published. Required fields are marked *