What Data Does Google Analytics Prohibit Collecting?

What Data Does Google Analytics Prohibit Collecting
Privacy. The collection of personally identifiable data such as name, email address, or billing information is prohibited by the Google Analytics Terms of Service.

What data does Google Analytics prohibit collecting Mcq?

Answer: –

Personally identifiable information Product SKU(s)Billing cityPurchase amount

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What type of information does Google Analytics collect?

Like many web analytics tools, Google Analytics tracks basic pageviews and visit data such as device type, operating system, and browser type. In addition, you can track limited user-level properties (limited to 20 max), given that you’ve set up individual user tracking,

Is Google Analytics collecting personal data?

Does Google Analytics collect IP addresses? – Yes, Google Analytics can collect IP addresses, but you can turn on IP anonymization and ensure that Google Analytics does not process users’ actual IP address, but uses an anonymized IP address instead. Try Cookiebot CMP free for 30 days or forever if you have a small website.

Does Google Analytics collect cookies?

Analytics – Cookies and other technologies used for analytics help collect data that allows services to understand how you interact with a particular service. These insights allow services to both improve content and build better features that enhance your experience.

Some cookies and other technologies help sites and apps understand how their visitors engage with their services. For example, Google Analytics uses a set of cookies to collect information and report site usage statistics without personally identifying individual visitors to Google. ‘_ga’, the main cookie used by Google Analytics, enables a service to distinguish one visitor from another and lasts for 2 years.

Any site that implements Google Analytics, including Google services, uses the ‘_ga’ cookie. Each ‘_ga’ cookie is unique to the specific property, so it cannot be used to track a given user or browser across unrelated websites. Google services also use ‘NID’ and ‘ENID’ cookies on Google Search, and ‘VISITOR_INFO1_LIVE’ and ‘YEC’ cookies on YouTube, for analytics.

What types of data does Google collect?

This includes information like your usage data and preferences, Gmail messages, G+ profile, photos, videos, browsing history, map searches, docs, or other Google-hosted content.

Does Google Analytics collect location data?

How is location determined in Google Analytics? – Google Analytics determines the location of visitors based on the IP address of their device. The physical location is retrieved from a database that maps IP addresses with locations. This location method has been around for a while and is also used in the new version of GA,

  • This may sound strange, because Google has far more advanced technology to locate users.
  • In Google Maps, for instance, GPS plays an important role.
  • That made it possible in 2018 to find Waldo on Google Maps.
  • Although this was part of an April Fools campaign, it illustrates the vast differences between what a company can do and what it does because there are higher forces at work that protect the privacy of users.

I will get back to this. Let’s first understand how IP location technology impacts the accuracy of location data.

What does Google Analytics not track?

The web has to work for users, advertisers, and publishers of all sizes — but users first. And with good reason: people are using the internet in larger numbers for more daily needs than ever. They don’t want privacy as an afterthought; they want privacy by design.

Understanding this is core to how we think about building Google Analytics, a set of everyday tools that help organizations in the commercial, public, and nonprofit sectors understand how visitors use their sites and apps — but never by identifying individuals or tracking them across sites or apps.

Because some of these organizations lately have faced questions about whether an analytics service can be compatible with user privacy and the rules for international transfers of personal data, we wanted to explain what Google Analytics does, and just as important, what it does not do.

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Google Analytics cannot be used to track people across the web or apps. It does not create user profiles.Google Analytics helps owners of apps and websites understand how their users are engaging with their sites and apps (and only their site or app). For example, it can help them understand which sections of an online newspaper have the most readers, or how often shopping carts are abandoned for an online store. This is what helps them improve the experience for their customers by better understanding what’s working or not working.This kind of information also includes things like the type of device or browser used; how long, on average, visitors spend on their site or app; or roughly where in the world their visitors are coming from. These data points are never used to identify the visitor or anyone else in Google Analytics.

Google Analytics customers are prohibited from uploading information that could be used by Google to identify a person. We provide our customers with data deletion tools to help them promptly remove data from our servers if they inadvertently do so. Fact: Organizations control the data they collect using Google Analytics.

Organizations use Google Analytics because they choose to do so. They, not Google, control what data is collected and how it is used.They retain ownership of the data they collect using Google Analytics, and Google only stores and processes this data per their instructions — for example, to provide them with reports about how visitors use their sites and apps.These organizations can, separately, elect to share their Analytics data with Google for one of a few specific purposes, including technical support, benchmarking, and sales support.Organizations must take explicit action to allow Google to use their analytics data to improve or create new products and services. Such settings are entirely optional and require explicit opt-in.

Fact: Google Analytics helps customers with compliance by providing them with a range of controls and resources.

When organizations use Google Analytics to collect data from their websites or apps, they control that data, For example, they:

Can enable IP Anonymization (or IP masking) on their websites, meaning that full IP addresses are never processed or logged.Have the ability to partially or completely disable data collection on certain pages.Can select how long user-level and event-level data is stored by Analytics before it’s scheduled for automatic deletion from the Analytics account and Google’s servers.Can delete data from the Analytics servers by submitting a request for its removal — including the ability to delete a single user’s data from their Analytics account via the User Deletion API, the User Explorer report, or the User Exploration technique,

Fact: Google Analytics helps put users in control of their data.

Google makes products and features that are secure by default, private by design, and put users in control. That’s why we have long offered a browser add-on that enables users to disable measurement by Google Analytics on any site they visit.Along with providing strong default protections, we aim to give people accessible, intuitive and useful controls so they can make choices that are right for them. For example, visitors can choose if and how Analytics cookies are used by websites they visit, or block all cookies on all or some websites.In addition, organizations are required to give visitors proper notice about the implementations and features of Google Analytics that they use, and whether this data can be connected to other data they have about them.These customers are also required to obtain consent from users for each visit, as required by applicable laws in their country.

Fact: Google Analytics cannot be used to show advertisements to people based on sensitive information like health, ethnicity, sexual orientation, etc.

Google Analytics does not serve ads at all. It is a web and app analytics tool. (You can read all about it here,)Some organizations do use insights they’ve garnered via Google Analytics about their own sites and apps to inform their own advertising campaigns.If a business also uses Google’s advertising platforms, it’s strictly required to follow Google’s advertising guidelines preventing the use of sensitive information to personalize ads — like health, race, religion, or sexual orientation. We never allow sensitive information to be used for personalized advertising. It’s simply off limits.

Fact: An organization’s Google Analytics data can only be transferred when specific and rigorous privacy conditions are met.

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Google Analytics operates data centers globally, including in the United States, to maximize service speed and reliability. Before data is transferred to any servers in the United States, it is collected in local servers, where users’ IP addresses are anonymized (when the feature is enabled by customers).The GDPR and European Court of Justice say that data can be transferred outside of the European Union for just this sort of reason, provided conditions are met.In order to meet those conditions, we apply numerous measures, including:

Using data transfer agreements like EU Standard Contractual Clauses, which have been affirmed as a valid mechanism for transferring data to the United States, together with additional safeguards that keep data secure: industry-leading data encryption, physical security in our data centers and robust policies for handling government requests for user information.Maintaining widely recognized, internationally accepted independent security standards like ISO 27001, which provides independent accreditation of our systems, applications, people, technology, processes and data centers.Offering website owners a wide range of controls that they can use to keep their website visitors’ data safe and secure.

Our infrastructure and encryption is designed to protect data, and safeguard it from any government access.

And we use robust technical measures (such as Application Layer Transport Security and HTTPS encryption) to protect against interception in transit within Google’s infrastructure, between data centers, and between users and websites, including surveillance attempts by government authorities around the world.

What can analytics not tell you?

▷❤️Web analytics can tell you many things about your online performance, but what can analytics tools not tell you? Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?

A What your customers are doing on your website B Where your customers have come from before visiting your website C Where your customers go after leaving your website D What your customers are looking for on your website

Explanation: Web analytics tools cannot tell you what your customers are looking for on your website. While analytics tools can provide valuable insights into your online performance, they are limited in their ability to tell you what your customers are thinking or feeling.

Can Google Analytics track everything?

Important metrics – A metric is a standard of quantitative measurement. Google Analytics enables users to track up to 200 different metrics to measure how their websites are performing. While some metrics may be more valuable to certain businesses than others, these are some of the most popular metrics:

Users. A user is a unique or new visitor to the website. Bounce rate. The percentage of visitors who viewed only a single page. These visitors only triggered a single request to the Google Analytics server. Sessions. The group of visitor interactions that happen in a 30-minute window of activity. Average session duration. How long on average each visitor stays on the site. Percentage of new sessions. The percentage of website visits that are first-time visits. Pages per session. The average number of page views per each session. Goal completions. The number of times visitors complete a specified, desirable action. This is also known as a conversion. Page views. Total number of pages viewed.

Does Google collect all your data?

Web Activity – Google keeps track of every activity you perform on their apps, devices, and browsers while searching and using the internet. Whenever you watch a video, conduct a search, interact with ads or content, and make a purchase, Google collects and stores that information.

Is Google Analytics illegal for GDPR?

Why is Google Analytics considered Illegal by several EU countries? – Google Analytics transfers the data to US servers and US surveillance laws require US providers like Google or Facebook to provide personal details to US authorities, as required by US law.

Is Google Analytics Legal in Europe?

So Is Google Analytics illegal in Europe? – Yes, and no. It is illegal for European companies to use Google Analytics “as is”. By applying technical measures like pseudonymisation it is still possible to use Google Analytics in compliance with the GDPR.

A possible technical measure that must be taken into account when using Google Analytics is pseudonymisation. It is required by the European GDPR that Google must not be able to find out whose data they are seeing. This includes people’s IP addresses, but also other information that allows conclusions to be drawn about the identity of a person.

To clean the data before sending it to Google, European companies must therefore send it via a reverse proxy. Here is a detailed instruction by the French CNIL on how to send your analytics data to Google via a proxy. However, this is easier said than done.

  • The solution described by the CNIL – Commission Nationale de l’Informatique et des Libertés – is a convoluted technical mess.
  • The idea is that instead of sending all Google Analytics’ traffic to Google’s servers directly, companies could pass it through a server that they control and that is located in the EU.
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To become compliant with the GDPR privacy requirements, EU companies must also scrub the data from any personally identifiable information. Notably, the recommendation by the CNIL also states that you need to scrub all UTM query parameters a.k.a. campaign identifiers.

Does Google Analytics work if cookies are blocked?

How does Google Analytics work? – The way it works is quite simple. You register your website with Google Analytics, then paste the tracking code into the source code of your website. When a visitor accesses your site and views a page, the tracking code runs in the visitor’s browser.

_ga : This cookie is used to distinguish users on your website. It calculates visitor, session, and campaign data and keeps track of site usage for the site’s analytics report. It has a default expiration time of two years. _gid : This cookie is used to distinguish users on your website. It is used to store information on how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected includes the number of visitors, their source, and the pages visited. It has a default expiration time of 24 hours. _gat : This cookie limits the user requests and expires in one minute. AMP_TOKEN : This cookie assigns a unique Client ID to each user visiting your website. Its expiration time is between 30 seconds to one year. _gac_ : This cookie collects information about ad campaigns if linked with Google Ads. It expires in 90 days.

Since the cookies collect data, the Analytics will not work on a user browser that has blocked such cookies.

Do all cookies collect personal data?

Legal Classification of Cookies – Stay with us on this one: cookies themselves aren’t legally classified as personal data under the GDPR; it’s actually the cookie ID that qualifies as personal information. The GDPR classifies what type of cookies qualify as personal data in Recital 30, which states: Natural persons may be associated with online identifiers provided by their devices, applications, tools and protocols, such as internet protocol addresses, cookie identifiers or other identifiers such as radio frequency identification tags.2 This may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons and identify them.

You’ll still find sources online saying that cookies are personal data under the GDPR and CCPA — we’ve even done it ourselves on this very page. But what we are really referring to is the identifiers within the cookies. It all boils down to how we talk about cookies colloquially as a culture versus how specific the phrasing must be when written into law.

But because all non-essential cookies have a unique ID anyway, it makes sense to use the phrase most people are familiar with, which is just plain old ‘cookies’. Is anyone else getting hungry?

What Google Analytics Cannot do?

1. It cannot track individual user: prohibited by google – Google Analytics strictly prohibits sending Personally Identifiable Information(PII) instead it allows sending a unique user id, You are not permitted to store any personal information of any individual user like username or IP address in any custom variable but you can store a unique id for that individual user.

What is an example of data you Cannot track in Google Analytics?

1. You can’t track Individual users – As a website owner or an analyst, you probably want to know more about your users like who are they, what’s their IP address, how each of them behaves on your website, and which actions do they perform. Unfortunately, you can’t do any of these things with Google Analytics.

What Google Analytics Cannot tell you?

Users on a Competitor’s Site – Google Analytics only starts tracking behavior from a user after they arrive on your site. After a user leaves your site, Google Analytics won’t continue accumulating information for you. You can track things like cart abandonment in Google Analytics, but not what a user does after leaving your site.