Why Culture Matters

Culture: 4 keys to why it matters

English, 21st of June, 16:30 I’ll award you 90 points. Read this item from a blog about assistance dogs for more information. Lexie, a black labrador retriever who is eight months old, is napping peacefully at my feet. The fact that she has smooth, silky ears and alert brown eyes makes me think that she would make a wonderful “doggie model” for pet publications and pet shop advertisements. But Lexie will soon be assigned to a far more prominent position. A young man who has been blind since birth will gain the trust of his partner and service dog in a matter of months.

Lexie will make sure that the young guy does not run into any impediments, such as high curbs and low overhangs.

Exactly what is the major goal of this blog?

  1. The relationship between culture and performance has been established. A top quartile culture (as measured by our Organizational Health Index) generates a return to shareholders that is 60 percent higher than the median company and 200 percent higher than the bottom quartile culture. Culture is inherently difficult to replicate, as evidenced by our research of over 1,000 organizations with more than three million employees. Because of the increasing speed of invention, goods and business models are always under threat of being copied. When operating in this environment, a healthy culture that adjusts naturally to changing situations and finds new methods to win is the ultimate competitive edge. Organizations with healthy cultures are better equipped to adapt. In a world where the only constant is change, organizational culture becomes even more crucial, since companies with high-performing cultures thrive on the continual flux of the environment around them. The contrary is also true: unhealthy cultures do not adapt effectively to new situations or circumstances. According to our study, 70 percent of transformations fail, and 70 percent of those failures are attributable to culture-related challenges. Unhealthy cultures result in underperformance, if not worse, in the organization. Over time, not only can unhealthy cultures promote poor performance, but they may also be the source of your own downfall. As daily headlines demonstrate, culture has the ability to knock corporate behemoths to their knees.

Creating healthier and more productive cultures is a topic that we will go into further depth about in future postings, so stay tuned.

Why Company Culture Matters: Our Favorite Reads

This is the point at when your job and personal lives intersect. More from Ascendhere may be found here. “You should have reacted to my email when I sent it,” my boss stated on what should have been a pleasant Monday morning. “You should have responded to my email when I sent it,” I added. “It wasn’t an emergency,” I was on the verge of saying. Earlier in the evening, he had sent me an email at 9 p.m., asking for an update on a project that had been in progress for three months. My weekend was being spent in a dark theater, seeing the newTransformersfilm while chowing down on a large tub of caramel and butter popcorn.

  1. I took a big breath and continued.
  2. A one-line update on that particular project was what I was after.
  3. It became clearer to me as I spoke with more employees that this was a top-down problem that had percolated from manager to manager, all of whom expected their direct subordinates to drop everything and respond to an email the moment it was sent.
  4. In order to avoid having a twinge of dread accompany every communication that arrived in my inbox, I would have to quit the organization.
  5. Company culture is sometimes disregarded, despite the fact that it is one of the most significant factors to consider when assessing a job offer.
  6. A workplace is defined by the beliefs, goals, attitudes, and practices that are shared by all employees.
  7. It has an influence on everything, including your happiness and professional success.

It is likely that you will spend the bulk of your waking hours at your place of employment. It makes sense to consider what kind of environment you will flourish in as well as the types of individuals you will most love connecting with.

Recommended Reads

By Kristi DePaul, How to Determine whether a Company’s Culture Is Right for You You could stroll into a workplace for an interview before the epidemic and at the very least get a “feel” for the company’s culture. Due to the fact that the majority of businesses are now virtual, you must be cautious in determining whether a certain setting is good for you. Before accepting a job offer, consider the company’s culture, writes Shanna Hocking. It is possible to boost the sense of purpose you have in your work and have a good influence on your overall well-being by fostering the correct culture.

  • Make use of the following questions as a guide.
  • These days, a large number of employees want to incorporate meaning and purpose into all aspects of their life, including their employment.
  • Here are the five most important measures you can do.
  • The occupations we enjoy and the firms with which we remain loyal are those whose values are similar to our own.
  • Denise Lee Yohn’s article, “Company Culture Is Everyone’s Responsibility” When it comes to developing organizational culture, a top-down strategy no longer works.
  • Some firms have already implemented a new approach to culture-building, one in which everyone in the company is held accountable for its implementation.
  • This article is an adaptation of one that appeared in our weekly email.

[Infographic] Why Company Culture Matters

By Kristi DePaul, How to Determine whether a Company’s Culture is Right for You You could stroll into an office for an interview before the epidemic and at the very least get a “feel” for the culture of the organization. As more and more businesses go to the cloud, you must be diligent in determining if a certain environment is suited for your needs. Take Company Culture into Consideration Before Accepting a Positionby Shanna Hocking & Associates The proper culture may help you discover more meaning in your job and have a good influence on your overall well-being by increasing your sense of purpose in your work.

  • To assist you, consider the following questions: Company Culture Can Be Improved by Millennial Managers, according to Ursula Kralova.
  • Millennials, many of whom are moving into management positions, have a unique chance to effect genuine change inside their businesses and on the teams that they supervise and supervise.
  • Risha Grant shares three methods for determining whether or not a company truly values diversity.
  • Before determining whether or not to work with a firm, you should learn how to thoroughly investigate their diversity and inclusion policies.
  • Building a business culture from the top down is no longer a successful strategy.
  • It is already in place at certain companies, and it is based on the principle that each and every member of an organization is accountable for the culture they create.

Appreciate the work you’ve seen? An earlier version of this item appeared in our weekly email newsletter. Ascend The purpose of this weekly email is to assist young professionals in establishing their position in the workplace and achieving their personal and professional objectives.

10 Reasons Why Culture Matters

Note from the editor: It has been an annual tradition for TLNT to compile a list of the most popular posts from the preceding year. Between now and January 2nd, we’ll be reprinting each of the top 25 items on the site. This is number 19 in the year 2016. Please see this link for the whole list. Taking care of your culture is not something you do once a year or even once a month. Taking care of your culture is a daily task that necessitates an investment of your time and attention, just as sleeping and eating are essential.

  • Accountability, R elationships, andE steem are all important.
  • Those in leadership positions do not get a pass; there are benefits and repercussions for sticking to and breaching company culture, respectively.
  • Culture is formed through the sharing of common experiences.
  • E – Self-Esteem This word refers to the act of recognizing the worth of another individual.
  • It is impossible to care about culture if one does not respect one’s fellow citizens.
  • Here are some ideas on the importance of caring for culture and why it is extremely necessary.
  • Leaders must be able to produce outcomes.

The culture of an organization is constantly in service of the business outcomes achieved through strategy.

It is substantially more difficult to generate outcomes if you do not understand and care about your organization’s culture.

Over the course of four years, they replaced an equal number of executives in the position of SVP of Human Resources (SVP HR).

They were each armed with directives from the CEO as well as a slew of brilliant ideas.

Every leader was bound to failure unless they first understood the culture of the organization and then tailored their approach to the new environment.

To the organization’s benefit, the current SVP is considerate and sensitive to the distinctiveness of the organization’s culture.

Organizational culture either increases or decreases employee motivation.

The science of motivation has consistently demonstrated that money is not the most important incentive for most people.

Encourage these elements of motivation in your organization, and your highly driven staff will repay you for it by increasing their level of output.

Culture draws the proper kind of individuals.

The inverse benefit is that it deters the incorrect individuals from approaching you.

Consider the company Zappos, which has a well-publicized culture.

This helps to simplify the hiring process.

In line with the company’s philosophy, Zappos Insiders is a social network that was built specifically for employees.

When it comes to bringing individuals into their company, the very procedure they use ties with the organization’s culture and either draws or repels people from it.

You might be interested:  What Is The Cancel Culture

” for a contrasting point of view.

An successful work culture is essential for unleashing a company’s potential for growth.

Why not pay attention to culture and use a business lever that costs you nothing to achieve your objectives?


“The bottom line for leaders is that if they do not become mindful of the cultures in which they are enmeshed, those cultures will control them,” according to Edgar Schein.


Culture is the hidden ingredient in your recipe.

Founder Herb Kelleher researched and duplicated the tactics of California-based Pacific Southwest Airlines, which was the inspiration for Southwest.


Your culture will not eat your strategy for breakfast, lunch, or dinner, but it will serve as an accelerator or an impediment to your success, depending on how you approach it.

He was in charge of a strategic change (a significant branding), which eventually resulted in a 51 percent decline in the value of the company’s stock!

Take good care of your culture, but beware: it may bite!

A strong culture needs fewer regulations.

Recently, I worked with a leadership team that was having difficulty getting several teams to operate in unison.

What they discovered was that their shifting culture had left the workforce in such a state of bewilderment that they were either stuck in a holding pattern or stomping on toes since they didn’t know the norms of engagement when they arrived.


When it comes to delivering business results, culture is a superior gauge and the correct emphasis for executives.

One of the primary reasons that M A initiatives fail is a lack of understanding about culture.

In my current position, I’m working with a technology business whose leadership team has identified that their organization’s culture is not “acquisition friendly.” The CEO is deliberately concentrating on the culture, doing an evaluation, and developing a strategy for intervention in order to position the company to be successful when it is ready to purchase.

Culture care is a vital success element for M A, whether it is implemented as part of the pre-acquisition planning or as part of the integration strategy.

This article originally appeared onCulture University.

NOTE FROM THE EDITOR: It has been an annual tradition for TLNT to compile a list of the most popular postings from the preceding year. The top 25 stories will be re-posted every day until January 2nd, so keep checking back! In 2016, this is the nineteenth installment. The whole list may be seen here. Culture preservation is not something that should be done once a year or even once a month. Caring for your culture is a daily task that necessitates an investment of your time and attention, just as sleeping and eating do.

  • Accountability, R elationships, andE steem are all important concepts to understand.
  • A – Everyone must be held accountable for his or her own actions.
  • Leadership and employee relationships (abbreviated as R) Experiences that are shared contribute to the development of a culture.
  • Esteem is a positive feeling about yourself.
  • When it comes to culture, leaders need to have a strong sense of their own worth.
  • You must explain and exhibit the behaviors of the culture you want to develop, hold individuals accountable for sticking to the culture, form connections with workers, and hold them in high regard if you are to be an effective leader who cares about their culture.
  • 1 Result-oriented leadership is required of all leaders.

Always put the culture in service of the business results that are achieved via strategic execution of the plan.

It is substantially more difficult to generate outcomes if you do not understand and care about your company’s culture.

It took them four years to replace a similar number of executives in the SVP of Human Resources position.

They were each accompanied by directives from the CEO as well as a slew of excellent suggestions.

Every leader was condemned to failure if they didn’t comprehend the culture and customize their approach to the new organization.

To the organization’s benefit, the current SVP is considerate and sensitive to the particularities of its culture.


According to the science of motivation, money is not the key incentive in most cases.

Encourage these elements of motivation in your organization, and your highly driven staff will repay you by increasing their productivity.

The proper individuals are drawn to culture.

On the other hand, it has the reverse effect of repelling those who are not welcome.

Imagine a company with an established culture such as Zappos.

Thus, the hiring procedure is streamlined.

Following in the footsteps of the company’s culture, Zappos Insiders is a social networking site that was built exclusively for employees.

The very procedure they are employing to get individuals into their company has a connection to their culture and either attracts or repels people depending on how they are conducted.

” for a contrasting point of view).


If you don’t pay attention to culture, why not use a business lever that is completely free?

5) If you don’t have control over your environment, the environment controls you.

The bottom line for leaders is that if they do not become mindful of the cultures in which they are enmeshed, those cultures will control them, in the words of Edgar Schein.

You cannot be in command if you do not have command over the situation.

It’s all about culture in this case.

Preferred Southwest Airlines (formerly Pacific Southwest Airlines) was a model that Southwest’s founder Herb Kelleher examined and emulated.

Whether your approach is successful or fails, culture either helps or hinders its success.

It is not your culture that will devour your plan for breakfast, lunch, and dinner, rather it is the accelerator or deterrent that will determine your success or failure.

He was in charge of a strategic change (a significant rebrand), which resulted in a 51 percent drop in the value of the company’s stock!

Make sure you take care of your culture, and be careful because it can bite you!

It is easier to achieve success when everyone understands the game they are playing, their respective positions and roles, and how we will win.

A culture effort was being launched to help them better identify company culture and understand how work is completed, people are handled and money is spent.

Because of the leadership’s efforts to define and coordinate the management system for the entire business, individuals are already feeling empowered to get work done rather than being distracted by regulations.

Culture takes precedence over employee engagementDespite all of the time and effort spent evaluating employee engagement, little has changed.

Because it gives a more full view of the company, culture takes precedence over engagement in this situation.

Because this is a vital growth strategy for many firms, it is important to design the organizational culture in a way that enables integration success from the beginning.

Culture care is a vital success element for M A, whether it is done as part of the pre-acquisition planning or as part of the integration process.

Why Culture Matters

Crystal Wiedemann, Ph.D., Research and Development Manager at the Barrett Values Center, contributed to this article. It is becoming increasingly recognized by both academics and business leaders that an effective organizational culture is essential for successful business operations. In fact, according to a Deloitte study, 94 percent of executives believe that having a distinct workplace culture is critical to the success of a company’s operations. Academic studies are beginning to compile evidence for the relationship between organizational culture and a wide range of business outcomes in order to support this growing interest in culture among business leaders.

What is “Organizational Culture?”

The term “culture” comes from the Latin word “cultivare,” which means “to grow, tend, or cultivate.” Culture may be defined as the social environment of an organization that has an influence on the company’s growth. A general definition of organizational culture used by academic scholars is that it is a collection of shared values and ideas that are expressed via norms and assumptions that impact behavior inside an organization. Despite the fact that organizational culture is intangible, its impact on the behavior of its personnel is undeniably significant.

Coincidentally, and in accordance with its Latin root meaning, culture is frequently considered as the most important component in the success or failure of change initiatives, ultimately deciding the success or stagnation of a company’s growth or decline (WeberCamerer).

Culture’s Impact on Organizational Performance

Even though many of the early proponents of the study and measurement of organizational culture were able to recognize the relationship between culture and company success, it has only been lately that organizational scholars have begun to accumulate empirical data to support their claims. There has been a significant amount of research into the relationship between organizational culture and many other business outcomes, including financial success, net sales, employee engagement, customer happiness, and the recruitment of top talent.

  • In recent study, it has been discovered that positive cultural transformation is indeed associated with improved financial performance outcomes.
  • They discovered that culture improvement projects enhanced customer satisfaction ratings within the first year, and that culture improvement initiatives had a favorable influence on net sales within 2 to 4 years.
  • Employee participation is important.
  • In this study, the cultural alignment was assessed using the Barrett Seven Levels Model, in which individual values were compared with those of the company at the time of the study.
  • Employee engagement was strongest in organizations with cultures that indicated high levels of employee fulfillment and challenge.
  • This research yielded several significant discoveries, including the following: 1) Engagement is influenced by culture.
  • In order to influence business outcomes, culture and engagement must operate in concert; the combined effect is more powerful than the impact of each factor taken on its own.

Along with the Boyce study, which found that positive culture transformation initiatives have a positive impact on customer satisfaction within the first year, an extensive study conducted in the health care industry discovered that organizational culture is strongly associated with patient satisfaction.

While group cultures were defined by emphasis on cooperation, employee growth, and business morale, balanced cultures were characterized by adaptability, mission, consistency, and participation from employees.

There is evidence from studies, millennial generation polls, and social media that corporate culture is becoming an increasingly crucial aspect in the fiercely competitive talent market, as previously stated.

Several companies, like Google, Whole Foods, and Netflix, have become the most sought-after places to work because of their best-in-class cultures (Denning).

It is becoming increasingly clear that when you develop a culture that people want to be a part of, you are establishing a long-term competitive edge for your organization.

A Thriving Organisational Culture

A vibrant organizational culture, according to the findings of academic research, has moved beyond the status of a nice-to-have and is now considered a need for a successful corporation. In addition to influencing employee engagement and customer happiness, culture also influences the degree of attraction you have for top-tier talent and the bottom-line results you get. Investing in your firm’s culture means investing in the people who care about it (your workers, customers, and partners), as well as moving your organization one step closer to achieving its mission and vision.

You might be interested:  How To Talk About Company Culture

Have you ever woken up in the middle of the night with a feeling of dread about your job? According to the Society for Human Resource Management’s most recent study report, The High Cost of a Toxic Workplace Culture: How Culture Impacts the Workforce—and the Bottom Line, one in every four U.S. workers says they have that experience on a daily basis, which may come as a surprise. However, the reality is that toxicity in the workplace is more prevalent now than ever before, and its consequences extend far beyond the typical working day for the majority of Americans.

  • When the culture of a company is poisonous, everyone suffers as a result.
  • The employees of toxic organizations despise their jobs and do not trust their supervisors to be honest with them.
  • They frequently hold their supervisors accountable for the poison that has developed, which cannot be ignored.
  • The ramifications are so profound that corporate executives must pay close attention.
  • The economic effect of toxic workplaces is perhaps the most shocking: during the last five years, U.S.
  • To put this statistic into context, there are just six businesses in the earth that make more than that much in annual revenue.
  • In many firms, a lack of communication between management and employees is a major contributor to the cultural difficulties that they are experiencing today.
  • In addition to improving the long-term viability of your firm, eliminating toxicity is essential to creating a world of work that is equitable for everybody.

Alexander Alonso, SHRM-SCP, is the chief knowledge officer for the Society for Human Resource Management.

Why company culture matters

Company culture is extremely important and should always be at the forefront of your company’s strategic planning. Why? Why? Because it is solely responsible for developing company image, increasing team engagement, and ensuring continuous productivity. It functions in precisely the same manner in a commercial context as it does in a social setting; it serves as the backbone that holds a group of people together. People interact with culture in their own lives in order to deepen their sense of identity, and they strive to align those beliefs with the firms for which they work in order to further that goal.

What follows is a detailed explanation of why corporate culture is important and how to cultivate a really rich one.

What is company culture?

Company culture may be defined as the values, practices, and beliefs that are shared internally by workers, staff, and management, and that are expressed outwardly to clients, customers, stakeholders, and vendors, among other things. Consider it to be the DNA of your organization, guiding the actions of everyone on your team. Every aspect of business culture, from recruiting processes to how employees operate on a day-to-day basis to decision-making to flexible policies, frequently determines the “rules” in very real and physical ways, even if they are not written down.

What are the characteristics of a remote-first corporate culture?

Employees care about company culture

Employees are concerned about their company’s culture, and their relationship with it may have a significant impact on their motivation at work, according to a large number of studies. When employees are unable to successfully integrate into a company’s culture, they are considerably more likely to get disengaged or abandon their jobs. Meanwhile, if an employee adjusts well, they will contribute more, develop stronger relationships with their coworkers, and remain for a longer period of time.

For those of you who are still not convinced, here’s some further food for thought on the importance of business culture: Employees that are satisfied with their jobs are 12 percent more productive.

Employees feel that their well-being initiatives have a good impact on the workplace culture 90 percent of the time.

Approximately 70% of the difference between “lousy,” “excellent,” and “great” cultures can be traced back to the team leader’s knowledge, abilities, and talent.

Culture, engagement and productivity

For the time being, let’s concentrate on the last statistic: the relationship between business culture, employee happiness, and higher productivity. The explanation for this is straightforward:

  • Employees that are unhappy or dissatisfied are less likely to go above and beyond their responsibilities. Great employees who feel undervalued will leave their jobs. Managers who do not support ethical behavior frequently have a negative impact on their employees and their productivity.

When you stop and think about it, it makes perfect sense. It is not only possible to boost employee satisfaction and productivity by fostering a positive corporate culture, but it is also possible to gain a competitive advantage when competing with other organizations for fresh talent. The amount of publicly available information about your organization, ranging from your website and social media pages to recruitment site ratings, may have a significant impact on the hiring decisions of your potential workers.

Building a healthy company culture

This is all very well and good, but what does a healthy business culture actually look like in practice? Google quickly comes to mind: according to Glassdoor, 86 percent of its employees are content with their jobs, and the company is ranked as one of the best places to work. Why? It all boils down to flexibility: staff are encouraged to work when and how they want, which fosters a strong sense of belonging and trust among coworkers and customers. They also place a high value on teamwork, to the point that employees are encouraged to train one another as part of the ‘Googler to Googler’ initiative.

  1. Google is well-known for its large-scale philanthropy endeavors, which include offering financial assistance, volunteering time, and generally assisting where they can.
  2. Another company that comes to mind is Mars, Inc.
  3. They, too, have successfully communicated their corporate culture message through excellent working policies and possibilities, such as flexible work schedules, bring-your-dog-to-work programs, and initiatives like as the Mars Volunteer Program, which helps poor areas in need.
  4. In the end, all that is required is the creation of a community that feels supported, represented, trusted, and respected.
  5. How to create a thriving hybrid workplace culture

The true test of company culture

Companies such as Google and Mars, Inc. set the standard extremely high, but it’s important to remember that business culture and employee satisfaction are both ongoing efforts. Because your team’s requirements do not exist in a vacuum, there is always more to be done. The true measure of a strong culture is its capacity to respond to and adapt to change when circumstances change. The best course of action is to elevate your company’s culture to the same level as your business plan. Continue to revisit it on a regular basis, keep debates open, and acknowledge everyone’s contribution to its creation.

Why Organizational Culture Matters (and 6 Success Factors to Make It Work)

According to a growing body of research, even a small number of disengaged workers may plant the seeds of a bad organizational culture and have a detrimental influence on the overall performance of the firm. Employees that are disengaged are less likely to work hard, feel inspired, or perform to the standards of their position, and it has been stated that they are responsible for 60 percent more job mistakes. Companies might lose between 450 and $550 billion dollars each year due to disengagement in the form of lost revenue and staff attrition.

As a result, it might be difficult for them to concentrate on the work they produce for your clients since they are questioning their place in the firm (and sometimes even their whole existence).

salary of $47,230 and assuming an annual turnover rate of 16.4 percent with a minimum 10 percent pay boost), according to one estimate.

But what is the real, quantifiable benefit of investing in an organization’s cultural development?

Why an Aligned Organizational Culture Is a Must-Have

It takes everyone from your executives to your leaders to your employees to work together in a deliberate and coordinated effort to cultivate the desired culture in order to achieve it. Everyone from your executives to your leaders to your employees must have a clear, consistent, and common understanding of it—and everyone must work together in a deliberate and coordinated effort to cultivate it. While each individual or group is held accountable in their own way, everyone is held accountable for the overall goal of creating the desired culture.

  1. Even the process of onboarding new employees is totally open.
  2. Employees that are well-treated also produce high-quality work.
  3. Southwest Airlines, ranked 14th on Fortune’s “Most Admired Companies” list, established a purposeful “employee-first” corporate culture by putting the needs of its employees first.
  4. Furthermore, the profitability that arises as a result of corporate culture is not insignificant.

These and other examples demonstrate the importance of establishing a deliberate company culture. But how does one go about doing this?

Vitamins vs. Painkillers

It takes everyone from your executives to your leaders to your employees to work together in a deliberate and coordinated effort to cultivate the desired culture in order to achieve it. Everyone from your executives to your leaders to your employees must have a clear, consistent, and common understanding of it—and everyone must work together in a deliberate and coordinated effort to cultivate the desired culture. Everyone is accountable for producing the intended culture, even if each individual or group is held to a different standard of accountability.

  1. Even the process of hiring and onboarding new employees is totally public.
  2. Giving workers the opportunity to act on their thoughts in order to make the company better, I’ve never seen a firm quite like GitLab accomplish it so well.” Business transactions with firms that treat their employees properly leave a positive impression on customers.
  3. Companies, regardless of sector, require a deliberate corporate culture in order to be successful, and many business executives are already 10 steps ahead in this area.
  4. “We feel that if we treat our staff well, they will serve our customers well, and in turn, this will result in more business and profits, which in turn will make everyone happy.” In addition, the profitability that arises as a result of an organization’s culture is not insignificant.
  5. Workers who are happy are 13 percent more productive than those who are not.
  6. The question then becomes, how does one go about it?
You might be interested:  Today, Which Of The Following Ethnic Groups Has The Biggest Impact On Australia’s Culture

1. Focus GroupsSurveys

It is past time to make a shift in the business environment. But, more precisely, how? Using two critical employee engagement strategies: surveys and focus groups, take a hard look at what your employees have to say and what might be beneficial to them in the future. Start with an anonymous, company-wide poll to gain an understanding of what aspects of your culture should be enhanced and what aspects could remain the same. Inquire about a variety of qualitative and quantitative issues, and establish benchmarks for demonstrable progress in the future.

A facilitator should facilitate an open discussion and gather comments. Related:Are you concerned that your staff are suffering from survey fatigue? Learn why this is improbable and how we are dispelling five commonly imagined employee engagement survey hurdles in our latest article.

2. An Engaging Brand

The marketing expert Seth Godin describes a brand as “the collection of expectations, memories, stories, and connections that, when considered as a whole, account for a consumer’s choice to select one product or service over another.” That definition may be sufficient to convey our decision to pick, for example, Starbucks over Caribou Coffee. Although bringing your culture to life through a brand image serves a more fundamental purpose: it encourages your employees to select you and your message over that of another company.

3. A Powerful Launch

Is it really possible to establish a cultural brand (or re-brand) if no one is aware of it? Does it truly happen if no one knows about it? No, not at all. As a general rule, the size and scope of your company’s cultural transformation should determine the size and scope of your launch. It will almost certainly require more than an email notification to introduce individuals to your cultural brand—and what that implies for their shared habits and conventions. Make certain that your cultural change launch is an immersive one, regardless of the scale and breadth of the change.

Maintain the prominence of your culture’s brand by actively incorporating it into all of your team’s communication channels, such as the corporate intranet, monitor screens, and other electronic displays.

The only way forward is to use a combination of print and digital media.

Related: ITA Group used employee surveys during the pandemic to adjust existing policies and develop new programs to better reflect our culture, provide our people with the tools they need to successfully serve our clients, and drive better business results, all while attracting top talent to the ITA Group team.


4. Continual ConsistencyCommunications

After your launch, it’s important to keep your company’s culture at the forefront of your thoughts at all times. Despite the fact that organizations may be devoting a large amount of time and resources to cultivating a culture, they may not be reaping the results that they expect—especially if executive management, senior leadership, and workers hold divergent views of the organization’s culture. In order to do this, employers must ensure that the organization’s culture is communicated to all workers in a clear and consistent manner.

Make certain that your leaders understand the actions that are required of them and that they are prepared to assist in translating how their team members individually contribute to your cultural goals.

5. Engaging Tech

The watercooler used to be a gathering spot where we would get information about what was going on in the office. Today, though, things are a little different. Due to the increasing number of firms adopting the “anywhere-work” paradigm, it will be more vital than ever to strategically employ technology to communicate important information. Communication channels such as social networking and instant messaging are widely used, so why not meet your customers where they are already spending their time?

However, don’t stop there.

When managers and workers can recognize and congratulate one another online for displaying essential behaviors and completing objectives that are consistent with your company’s culture, you are helping to reinforce the desired culture you are trying to develop in meaningful ways.

6. Company Culture Ambassadors

The following quote from a OneFast Company article summarizes the significance of “cultural ambassadors”: “(Your) first consumer is not an external customer; rather, they are an internal customer. Because of this, it is critical to assist them in becoming brands themselves, or a ‘brand inside another brand’.in order for them to have a greater influence on the organization and on themselves.” In other words, your culture must be embodied by individuals who are passionate about, invested in, and committed to it.

The introduction of culture ambassadors can aid in the development of such momentum.

However, when your employees see their peers supporting the business, they will have a more personal experience with the community.

That is why having ambassadors for your culture at the local level is so important. Consider them to be cheerleaders for your cause, who will also raise the alarm if something goes wrong or is about to go wrong.

What’s the Secret to Organizational EffectivenessBottom-Line Growth?

Employees are kept engaged and on the same page when a strong, positive culture is established and maintained. In addition, once they’re involved, profitability isn’t far behind:

  • Employers who have engaged staff outperform their counterparts by as much as 202 percent. Employees that go the additional mile are motivated by their peers and camaraderie rather than by financial incentives. A high level of employee engagement reduces the likelihood of employees leaving their employers by 87 percent.

Your organization’s culture and goals should be in alignment, and your employees should be exuding the same contagious excitement. When this happens, you’re laying the framework for financial success and an outstanding reputation, both internally and publicly. Now is the opportunity to create a more positive culture—one that is more resilient. Our booklet, “How to Build a Resilient Organizational Culture,” outlines five critical actions that will help your business to continue to grow and prosper even in the face of adversity and change.

Does Culture Matter?

Although I may appear to be an outsider in this discussion between Americans and East Asians, the fact that I am present is crucial in a number of ways. What occurs in the United States and in Asia, I believe, is pertinent to what is going on in my area of the globe, as an African and as a Sudanese. I also consider myself as a global citizen and scholar, rather than simply as someone from the northern part of my nation who is a Muslim, with all of the connotations it entails, but as someone who attempts to make a difference with what I say.

This is the point I’d want to draw attention to.

As an African, I see globalization as a vehicle for the existing state of power relations.

Consequently, when we speak about globalization, we should not assume that it is always beneficial, progressive, or enlightening in its outcomes.

Cultural factors influence globalization, economic and social rights, as well as civil and political rights, because the concept of rights itself is a cultural construct that has evolved over time.

The institutions that are in charge of implementing rights are deeply ingrained in their own cultures.

The contradiction at the heart of the question of culture’s significance is just that: the idea of rights is a cultural creation, yet its countervailing forces are equally deeply rooted in culture.

As a result, because culture is frequently presented as being unique to non-Western countries, we have a tendency to treat it as if it were unique to other societies.

We certainly have human rights issues with respect to women, religious minorities, and other groups of people.

The cultural construction of American opposition to economic and social rights as human rights is a cultural construct.

In order for what we say at these meetings and what we do as human rights advocates to have resonance, relevance, and efficacy in effecting change in our individual cultures, we must include culture as a serious consideration.

The fact that we are viewed as representing an alien cultural idea, namely “human rights,” has caused us to lose resonance in our communities.

As stated above, cultural norms and institutions are not only vulnerable to change throughout time, but they are also subject to varying interpretations at any particular point in time.

Among the issues at stake in the discussion over culture and its relevance are the issues of agency, representation, and legitimacy—yet none of these issues is predetermined in advance.

The interconnectedness is critical; every claim made on behalf of a culture is contained in a claim made on behalf of civil and political rights, and vice versa.

Rather than asking if there are Asian values or what their importance to human rights in general is, the topic of Asian values is about whose view of Asian values is regarded seriously.

What I’ve observed is a reluctance to engage with the cultural issue on the part of both campaigners and academics, out of a concern of opening the door to relativistic thinking.

Nonetheless, by doing so, we are acknowledging our failure to truly link to our cultures and communities in order to shift the way people think about what culture stands for, as well as about the cultural priorities and concerns that face us.

It is my hope that this twin process of internal cultural debate and cross-cultural conversation will help to create a better understanding of one another.

However, even with these rights, there are still structural impediments to dialogue, such as language barriers, limited access to communications, a lack of resources, political strife, and civil unrest, which reflect a variety of dependencies, including economic, military, and security.

We will also be unable to engage in a constructive conversation about human rights, either internally or outside.

The human rights paradigm otherwise becomes a natural extension of other types of hegemony, legitimizing the existing quo and legitimizing the status quo.

However, we are seeing the emergence of other types of cultures, which may be a result of globalization, such as the so-called growing global corporate culture, technological cultures, and security cultures, all of which are crossing international borders.

Why not promote a culture of human rights?

We might conceive of cultural structures as both horizontal and vertical, such that while we are entrenched in our local communities, we are also sharing values, institutions, and dynamics with people all across the world.

This being the case, I believe that by promoting this human rights culture and translating it so that it resonates within our communities, we have a strong chance of making a positive change and turning the recommendations on our shopping list into a reality.

Leave a Comment

Your email address will not be published. Required fields are marked *