- 1 Ch 7-8 Flashcards
- 2 Ch. 7 – Subjecto.com
- 3 Representation: Culture & Perception
- 4 Pop Culture – Intercultural Communication for the Community College
- 5 Globalization and Popular Culture
- 6 Consuming and Resisting Pop Culture
- 7 Wrapping it up…
- 8 Definition of CULTURE
- 9 3a- Examining Culture as Text
- 10 Understanding Your Own Culture
Ch 7-8 Flashcards
Regarding people’s reactions to popular culture, which of the following statements is correct? People are frequently uninformed about the intricate nature of popular culture. What was the initial impetus for the exporting of popular culture from the United States? The choice to utilize it to promote items made in the United States What exactly does the term “cultural imperialism” allude to? The domination of popular culture forms from the United States around the world A/an is a term that refers to information on the average age, gender, and income of a magazine’s audience.
Existing preconceptions are reinforced by popular culture.
People who haven’t had the opportunity to experience it yet_ has been reconceived as pop culture.
Methods through which marginalized social groups are able to express themselves in new, nonmainstream ways are discussed.
When individuals disagree over a preferred or end state, they are said to be participating in conflict.
The conflict styles of persons from individualistic societies are not characterized by which of the following characteristics?
Ch. 7 – Subjecto.com
|Which of the following is true about people’sresponses to popular culture?||PEOPLE ARE OFTEN UNAWARE OF THE COMPLEX NATURE OFPOPULAR CULTURE|
|Those systems or artifacts that most people shareand that most people know about are known as_.||POPULAR CULTURE|
|What initially motivated the exportation of USPopular culture?||THE DECISION TO USE IT TO ADVERTISE U.S PRODUCTS|
|In the study of white and black job applicants, howdid interviewers who were influenced by negative stereotypes of Blacks differin in their behavior?||THEIR SPEECH DETERIORATED|
|To what does cultural imperialism refer?||THE DOMINANCE OF U.S. POPULAR CULTURAL FORMSTHROUGHOUT THE WORLD.|
|_ produces products of popular culture (e.g.,movies, cartoons, Hello Kitty) as commodities that can be economicallyprofitable.||THE CULTURE INDUSTRY|
|Intercultural communication scholars are interestedin popular culture because||MOST PEOPLE RELY ON POPULAR CULTURE FOR INFORMATIONABOUT OTHERS|
|Details concerning the average age, sex, and incomeof a magazine’s readership is known as a/an _.||READER PROFILE|
|Which statement is not true about popular cultureand information about cultures?||PEOPLE TEND TO THINK POPULAR CULTURE PRESENTS TRUEINFORMATION ABOUT THEIR OWN CULTURE|
|ACCORDING TO A STUDY ON HOW INTERVIEWERS RESPOND TOBLACK AND WHITE JOB APPLICANTS, BLACK JOB APPLICANTS||…|
|Which statement is true about popular culture andstereotypes?||POPULAR CULTURE REINFORCES EXISTING STEREOTYPES|
|African American female characters who often appearas scenery in the background of television shows serve to perpetuate||STEREOTYPES|
|Which of the following is true about how peopleresist cultural texts?||REFUSAL TO PARTICIPATE IN POPULAR CULTURE IS ONEFORM OF SHOWING RESISITANCE|
|which of the following is true about the NavajoG.I. Joe doll?||…|
|Who tends to be most influenced by popular cultureportrayals of another cultural group?||PEOPLE WHO HAVE LIMITED EXPERIENCE WITH THE OTHERGROUP|
|The impact that U.S. and Western media have had onthe rest of the world is known as _.||MEDIA IMPERIALISM|
|_has been RE-conceptualized as popular culture||LOW CULTURE|
|Electronic colonialism is||DOMINATION OR EXPLOITATION UTILIZING TECHNOLOGICALFORMS.|
|Cultural Imperialism is_||DOMINATION OR EXPLOITATION USING TECHNOLOGICALFORMS|
|Popular Mexican American music in Los Angelesillustrates||THE WAYS IN WHICH MARGINALIZED CULTURAL GROUPS AREABLE TO EXPRESS THEMSELVES IN INNOVATIVE, ALTERNATIVE WAYS|
|The fact that we are bombarded with popular cultureevery day and everywhere illustrates that it is _, a characteristic ofpopular culture.||UBIQUITOUS|
|Which of the following is not true about theconsumption of popular culture?||UNPREDICTABILITY IN ADVERTISING HAS BEEN REMOVEDTHROUGH CONSUMER PROFILING|
|which of the following is not true about resistingpopular culture?||CULTURAL POLITICS ARE RARELY A FACTOR|
|The power relations of using media to market U.S.goods through movies on foreign screens are referred to as _.||CULTURAL IMPERIALSIM|
|Portrayals of readership that give the average age,gender and household incomes are known as_.||READER PROFILES|
|Domination or exploitation of other culturesutilizing technology is known as _.||ELECTRONIC COLONIALISM|
|There is a great deal of research on why U.S.television programs are so successful in other cultures.||FALSE|
|People resist the use of popular culture as a forumfor dealing with social issues.||FALSE|
|Cultural groups are generally depicted accuratelyin popular culture.||FALSE|
|The U.S film industry makes more money on theirfilms outside the U.S. than they do inside.||TRUE|
|Generally a large number of people have to beinterested in something for it to be considered popular culture.||FALSE|
|White American are so often portrayed in popularculture that it is difficult to stereotype them.||TRUE|
|When non-American watch television shows forentertainment (such as CSI or Desperate Housewives), they don’t consider thestory a reflection of American reality.||FALSE|
|Most language teachers encourage the use of popularculture to improve language skills because it teaches slang and inappropriatespeech varieties.||TRUE|
|American television programs that cross culturaland linguistic frontiers are successful because they appeal to basic humanvalues.||FALSE|
|Television is less a reflection of reality than aforum for discussing and working out ideas on a variety of topics.||TRUE|
Representation: Culture & Perception
When it comes to forming our opinions of people, media, entertainment, and other kinds of popular culture are important factors to consider. A large number of us learn about individuals who are different from us through popular culture, which is the major means by which we do so. A major difficulty, however, is that many depictions are based on cultural stereotypes, which have the effect of marginalizing and caricaturing people who belong to nondominant groups. We gain a restricted and skewed perspective on others as a result of these representations.
- Characters from nondominant racial and ethnic groups frequently fall into formulaic clichés on television and in movies, and their plots are frequently based on hackneyed tales, particularly in drama.
- For example, black men and boys are often shown badly in both news and entertainment programming, regardless of their race.
- According to one study of local news coverage, black people are disproportionately shown as criminals, but white people are more frequently depicted as victims of crime than black people.
- These portrayals, despite the fact that they are erroneous in terms of facts, are frequently left unchallenged because they correspond to dominant cultural preconceptions.
- Popular culture is an important vehicle in this effort because it may be utilized to promote more nuanced and diverse images of people of color.
- As part of its research, the Perception Institute evaluates cultural items to identify their influence on implicit prejudice, racial anxiety, and behavior in order to inform policy and practice.
More information may be obtained by reviewing some of our events and products that deal with story and cultural change:
- Black Male Re-Imagined
- PopJustice, Vol. 3: Pop Culture, Perceptions, and Social Change (A Research Review)
- Black Male Re-Imagined
- The Halal in the Family web series is being evaluated. Discussion Guide with three and a half minutes and ten bullets
- Telling Our Own Story: The Importance of Narrative in the Healing of Racial Discrimination
Pop Culture – Intercultural Communication for the Community College
Readers should be able to do the following by the conclusion of this chapter:
- Provide a description and definition of popular culture. Provide examples of and explanations for the numerous ways we absorb popular culture. Describe the distinctions between folk, low, and high cultures
- And Understand and investigate the processes by which popular culture is generated
- Recognize and investigate the ways in which popular culture has an impact on culture. Explanation of the various methods of resisting mainstream culture
To what extent do you believe popular culture has a role in your daily life? You’re continuously listening to the most recent music, right? Enjoying the most current episode of anything on Amazon Prime or Netflix is something you may be interested in. Alternatively, do you subscribe to social influencers on YouTube? Take a look around your home. Is your purchasing behavior impacted by the Disney Corporation, Game of Thrones, World of Warcraft, or Peppa the Pig, among other things? Movies, music, television, video games, sports, entertainment news, fashion, and other types of technology are the most frequent forms of popular culture, followed by books and magazines.
- However, even if the very idea of popular culture causes you to sigh and roll your eyes, the majority of us—regardless of where we live or what country we belong to—have been influenced by the economic and social impact of popular culture.
- However, following World War II, technological advances in radio and television transmission, as well as the proliferation of mass media outlets, led to substantial cultural and social shifts among the lower classes and those with limited educational opportunities.
- Popular culture is continually changing and evolving, and it is distinct to the period and location in which it is experienced.
- Social scientists have hypothesized that popular culture serves as a control mechanism used by elites to maintain power over those under them in society; yet, others have argued that popular culture may also be utilized as a way of revolt against the prevailing cultural system.
- High culture, on the other hand, is not designed to be consumed by a large number of people.
- Consumers may require further training or knowledge in order to fully grasp the advantages of high culture.
- Because of these constraints, high culture is frequently restricted to social or economic elites and does not frequently cross over into the domain of the general public.
- If popular culture is for the public and high culture is for the elites, folk culture is a sort of culture that is exclusive to a particular region.
It is said on Wikipedia that “folk culture is rather frequently infused with a feeling of place.” As a result, even if components of folk culture are replicated by or relocated to a foreign site, they will retain strong associations with the location where they were first developed” (7/21/19).
However, once folk cultural icons have been so internationalized that they have lost their original sense of place, they are no longer considered to be part of folk culture and are instead considered to be part of popular culture.
Originally designed in 1975, the Kwakwaka’wakw tribal mask image was taken from an art book and used as the inspiration for the logo (ret.
Despite the fact that most Seahawk fans are familiar with the National Football League logo, they are likely to be unaware that “sea hawk” is actually the nickname for an osprey, and that the original sea hawk mask used as inspiration for the team emblem was a “transformational” mask with a specific religious significance (ret.
- So what is the point of include a chapter on popular culture in a book on intercultural communication?
- If we look at it from the standpoint of intercultural communication, popular culture is frequently our first introduction to different cultures.
- Martin Nakayama believes that “popular culture serves as a prism through which other cultural groups may be viewed” (2011, p.
- We know from research that people engage with popular culture in order to learn about other cultures, to reaffirm their own cultural identities, and to reinforce stereotypical ideas about other cultures.
- Take a peek around if you’re interested in how popular culture influences your daily life.
- How many of your buddies are in possession of one?
- Buying items because you enjoy them or because they are popular is what you should be thinking about.
DC Comics film AQUAMAN, released in 2019, earned more than $1 billion dollars worldwide, making it the most successful DC Comics film to date.
“Despite the fact that it was tacky and poorly constructed, we sat and watched the entire thing.” Why?
As reported by CNBC.com (ret.
142-144), there are a variety of methods in which we might become more educated consumers of mass culture.
Second, we must recognize that we have a choice in terms of what media we consume and what media we do not consume.
In his bookCultural Jam(2000), Kalle Lasn established the concept of cultural jamming, which he defines as a sort of public activity that encourages us to become better interpreters of media rather than merely consumers of media.
Globalization and Popular Culture
The economic prosperity of the United States at the beginning of the twentieth century resulted in the development of a cultural industry. When Theodor Adorno and Max Horkheimer (1944; 1993) coined the phrase “culture industry,” they meant that it included the process by which people develop, produce, and distribute goods and services of a cultural kind that are often protected by intellectual property rights. The globalizing powers of trade, international business, media, communication technology, as well as the arts and languages, are responsible for the emergence of popular culture in the United States.
Procter & Gamble, Colgate-Palmolive, and Lever Brothers, all major manufacturers of soap and cleaning products in the United States, were among the major sponsors of such programming, leading to the coining of the term “soap opera” to refer to daytime dramas that went on to become popular exports in their own right.
- In 1987, American films accounted for 56 percent of the European film industry.
- Over the last few years, the market share in Western Europe has varied between 60 and 75 percent (Hopewell, 2013).
- In addition to being concerned about the economic impact on their own domestic entertainment industry, foreign countries are also concerned about the impact on their own cultural heritage (Levin Institute, 2017).
- It is possible to define cultural imperialism in a variety of ways, but for the sake of this article, we shall refer to it as dominance through cultural goods.
- When culture is turned into a commercial commodity, there is a growing concern about cultural uniformity.
- As a dominating, multinational culture becomes the norm, it is possible that localized cultural diversity may be threatened.
202), “There is no easy way to measure the impact of popular culture, but we must be sensitive to its influences on intercultural communication because, for so many of us, the world exists through popular culture.” “Popular culture has a significant impact on intercultural communication,” he adds.
- Not all popular culture originates in the United States of America.
- In terms of popular culture, it’s fascinating to note that some forms, such as slang phrases, are exclusive to specific cultures, whilst other forms, such as music, may be enjoyed by people all over the world.
- CNN currently reaches more than 200 million households in more than 212 countries and territories worldwide, according to the company.
- Mark Banks, a culture and communication scholar from the United Kingdom, argues that power is always at the center of the pop culture conversation.
His work focuses on how pop culture, economics, and politics meet via the usage, social critique, and exploitation of cultural output, as well as the intersection of these three elements.
Consuming and Resisting Pop Culture
There are a variety of intriguing and intricate ways in which people negotiate their connection with pop culture. We fight popular culture while yet actively consuming it in order to retain or modify our individual identities. Individuals frequently believe that they should engage in various types of pop culture if a social group does so, and they believe that they should as well. People will typically avoid engaging with a certain sort of pop culture if a social group is concerned about it, on the other hand, if they are concerned about it themselves.
For example, according to Statista.com (last updated on 7/25/19), 79 percent of Americans aged 18 to 49 used Facebook in February 2019, compared with only 40 percent among those aged 65 and older.
7/25/19), people between the ages of 18 and 24 use a number of platforms (YouTube 94 percent, Snapchat 78 percent, Instagram 71 percent, and Twitter 45 percent) and visit them numerous times a day (71 percent) according to the Pew Research Center.
Wrapping it up…
3.5 billion Google searches are conducted every day, according to Internet Live Stats (last updated on 2/27/18). Some experts have suggested that this use reflects the intensity with which US culture has infiltrated the world as a result of the country’s constant reliance on it. Popular culture, whether you accept it or reject it, performs critical cultural tasks in our society. All of these tasks are intertwined with our cultural identities, or our perception of ourselves in the context of the cultures to which we belong.
(n.d.). Adorno, T., and Horkenheimer, M. (2001) retrieved from (1993). Home. Campbell, J., retrieved fromCampbell, J. (2017, April 16). This is the home page. It was retrieved from (n.d.). Dictionary.com. K. Hein’s website was used to obtain this information (n.d.). Eugene, Oregon is a city in Oregon (n.d.). Internet Real-Time Statistics — Internet Utilization Statistics from social media. K. Lasn’s website was used to obtain this information (2000). How to halt America’s suicidal shopping frenzy, and why we must, according to Culture Jam.
- The LEVIN Institute is located in New York, New York (n.d.).
- It was retrieved from (2019, August 19).
- Obtainable from Martin, J.
- K., et al (2011).
- McGraw-Hill Higher Education, New York, New York.
- Smith and M.
- Usage of social media in 2018: Demographics and Statistics K.
Statistica. It was retrieved from (2016, April 13). So, what exactly is a Seahawk? Whitten, S., ed., retrieved from (2019, January 14). The success of ‘Aquaman’ has pushed the film above the billion-dollar threshold owing to foreign ticket sales. It was retrieved from
Definition of CULTURE
Cul·ture|ˈkəl-chər first and foremost, the beliefs, practices, arts, and so on of a specific civilization or group of people, region, or period a research project on the Greek language and culture youth culture in today’s world Her work demonstrates the impact of popular culture on her. A unique society that has its own beliefs, methods of life, and artistic expressions, for example, is referred to as an ancientculture. It is critical to become familiar with various cultures. an approach of thinking, acting, or functioning that is prevalent in a particular location or organization (such as a business) The corporate/business culture of the organization is geared at increasing revenues.
2:the traditional beliefs, social structures, and material characteristics of a certain race, religion, or social group also: the distinctive characteristics of everyday existence (such as diversions or a style of life) that individuals in a certain location or period share popularculture Southernculture the collection of common attitudes, beliefs, objectives, and activities that distinguishes a certain institution or organization a business culture that is concerned with the bottom line in-depth investigation into the impact of computers on print culture c:the collection of values, norms or social practices connected with a specific field, activity, or societal trait It will take time to transform the materialistic society.
Human knowledge, belief, and action are all linked into a pattern that is dependent on the ability to learn and transfer information to following generations.
the process of developing one’s intellectual and moral faculties, particularly via education 6.
3a- Examining Culture as Text
Texts that disclose cultural meanings include objects, activities, and behaviors, as well as written and spoken words. “A photo is an image, but it is also a cultural text, i.e., it is a picture that contains cultural information in addition to the picture itself.” Â There is also a strong correlation between food and clothing and cultural information, and it doesn’t end there. Everything about the place and space, all of the people and their interactions, all of the rituals and rules, as well as the many different ways in which they conduct themselves, are â€readableâ€ texts that can be examined and analyzed by the ethnographer and writer â€” in this case, by you â€” in a readable text format.
- However, while this is true in certain respects, it does not imply that every book is of particular cultural importance.
- It is the meaning that is transferred to a text by the people who create and/or use it that makes the difference between a relevant cultural text (one that has connection with your project) and an irrelevant cultural text (one that may have nothing to do with your project).
- Before you can begin to work on determining if a cultural text has any particular relevance, you must first learn and understand how to identify and analyze a cultural text in general.
- Take a quick look around the room or location you are now in and make a list of the people and/or items you see.
- For the most part, the following cultural texts are present in a traditional American college classroom: tables and chairs or desks, strong lighting, and a black or white board to write on.
- There may be windows and one or two doors, and the floor may or may not be carpeted, depending on the situation.
- The presence or absence of people, who are also considered to be cultural texts, may or may not be present in a location.
All of the cultural materials that are available for analysis may be found in the space itself, as well as what happens in the space.
Although the identification of cultural texts will be absolutely required, once you get the hang of it, it will be rather simple to identify them.
It is likely that your classroom will have a traditional setting with seats for people to sit and surfaces for them to write upon.
Take a look around and make a note of the following: Are there individual desks or are there tables and seats for everyone?
Is there access to computers?
Where do the students take their seats?
Because we have all agreed on the meanings, it might be difficult to conduct an analysis because we take them for granted.
Additionally, it is most likely true that students will always leave their desks in the â€frontâ€ of the room for the instructor and position themselves at a distance from the instructor, regardless of how the desks are organized in the room.
These factors all contribute to the strong message of hierarchy and authority that is sent through the way the furniture is organized in the classroom space, as well as how well it connects to the studentsâ€TM existing beliefs about the positions they and their teachers occupy in that space, among other things.
- As you try to ask even more questions, the analysis will continue to unfold: What works of art, literature, or other media have you seen that provide insight into the values and views of the people who live in that area?
- What are the messages that you are â€readingâ€ from them?
- Â While these sorts of questions are useful in identifying the variety of cultural texts available to you in your study, you should keep in mind that they are only the beginning.
- The people who use a siteâ€TMs artifacts may consider them to be so â€normalâ€ that they are unaware that they have any significance.
- It doesn’t matter if you’re an insider (a member of the community) or an outsider (an observer of the community), when you present your ethnographic study, you’ll be attempting to convey the story of how things appear from the inside.
Consider the following questions in the context of a classroom, returning to the first instance:
- What is the purpose of the desks being positioned in this manner? Which of the following statements is true regarding the power dynamic in the classroom? Why do you already know where to seat and what it means to sit in the front, middle, or rear of the classroom? Where have you decided to take a seat? Can you tell me where you were supposed to sit? When it comes to education in general, how has this experience affected your feelings? What was your favorite and least favorite high school class? What kind of arrangement/decoration did you use in the room? What conclusions have you reached on the importance of design or decorating
You can, and should, engage in a process of double and triple checking your own interpretations of information at your site by delving into the perspectives of others, including those from outside the site, and by complementing it with secondary sources of information; this is referred to as triangulation in ethnographic research. In ethnographic research, this process is referred to as triangula Create an image of a triangle with three points: the first point is your interpretation, the second point is the interpretation of the people who are part of the site community, and the third point is the interpretation of other outside observers/scholars (secondary sources) who have come to the site to observe and learn about it.
It is somewhere in the midst of the triangle formed by those three points that you will complete your reading of the cultural texts at your site and discover the â€partial-truths,â€ or your own point of view, that will serve as the basis of your ethnography.
Understanding Your Own Culture
Because the United States is a key actor on the international scene, in terms of politics, economics, and culture, preconceived views about American culture are at least in part a product of this reality. Its acts have a significant impact on international relations and trade. When it comes to the United States’ top priorities, which include its neighbors and friends, other important international actors, and current war zones, the public’s attention is frequently focused on these issues. Depending on the situation, attention is diverted to other nations and concerns on an as-needed basis, resulting in less media coverage and information being readily available about such locations and issues.
A wealth of knowledge about American policies and culture may be available to them through many foreign news channels, freely available material on the Internet, or the exportation of American popular culture to screens and stores throughout the world.