Convergence Culture: Where Old And New Media Collide

Convergence Culture: Where Old and New Media Collide: Jenkins, Henry: 9780814742952: Amazon.com: Books

The 2007 Society for Cinema and Media Studies Award was given to Choice for the Katherine Singer Kovacs Book Award in 2007 Exceptional Academic Achievement A classic investigation at the relationship between an individual and several media sources. Convergence Culturemaps a new territory: the intersection of ancient and new media, the collision of grassroots and corporate media, the intersection of the power of the media producer and the power of the consumer, and the unexpected interaction of these two forces.

He takes us inside the secret realm of SurvivorSpoilers, where devoted online users combine their expertise in order to uncover the show’s secrets before they are exposed on the show’s television broadcast.

He demonstrates how The Matrix has elevated transmedia storytelling to new heights by building a fictitious universe in which consumers may follow down portions of the tale across numerous media platforms, as seen in the film.

Leaders in the industry perceive potential to direct content across a variety of channels in order to enhance revenue and expand markets.

Sometimes the efforts of corporations and grassroots organizations work in concert, resulting in tighter and more fulfilling relationships between media creators and consumers.

Jenkins delivers an engrossing introduction to a world in which every narrative is reported and every brand is marketed over a wide range of media outlets, including the internet.

Convergence Culture

Society for Cinema and Media Studies Award for Excellence in 2007 Book Award of the Year 2007: Katherine Singer Kovacs Academic Title of Distinction a classic investigation on the relationship between an individual and many media platforms Convergence A new region is being explored by Culturemaps: the intersection of old and new media, the collision of grassroots and corporate media, and the unexpected interplay of the power of media producers and consumers.

  • Henry Jenkins, one of America’s most regarded media analysts, goes past the surface of new media hype to reveal the significant cultural upheavals that are taking place as media platforms become more interconnected and interconnected.
  • He introduces us to young Harry Potter enthusiasts who are creating their own Hogwarts stories in the midst of a battle for control of the property between executives at Warner Brothers.
  • In his argument, Jenkins claims that the conflict for convergence will fundamentally alter the face of American popular culture.
  • Meanwhile, consumers dream of a freed public sphere, free of network constraints, in a decentralized media environment in which they may communicate with one another freely.
  • These two forces are occasionally at odds with one another.

In his talk, he describes the cultural change that is taking place as customers strive for power across various channels, which is transforming the way we do business, vote, and educate our children.

Welcome to Convergence Culture — Henry Jenkins

The 2007 Society for Cinema and Media Studies Award went to. Choice for the Katherine Singer Kovacs Book Award in 2007. Exceptional Academic Title a classic investigation on the relationship between an individual and many media platforms Convergence Culturemaps a new territory: the intersection of ancient and new media, the collision of grassroots and corporate media, and the unexpected interaction between the power of the media producer and the power of the consumer. Henry Jenkins, one of America’s most regarded media analysts, digs past the surface of new media hoopla to reveal the significant cultural upheavals that are taking place as media platforms merge.

  • He introduces us to young Harry Potter enthusiasts who are creating their own Hogwarts stories in the midst of a battle for ownership of the franchise between Warner Brothers and Disney.
  • It is Jenkins’ contention that the conflict for convergence will fundamentally alter the landscape of American popular culture.
  • Consumers, on the other hand, imagine a freed public sphere that is free of network restrictions and exists in a decentralized media ecosystem.
  • These two forces are at odds with one another at times.
  • He discusses the cultural revolution that is taking place as customers strive for power across divergent platforms, altering the way we do business, elect our leaders, and educate our children.

Convergence Culture: Where Old and New Media Collide

Chapter:(p.135) a culture of convergence in which old and new media are brought together Is the Universe a Hologram, as some believe?

Henry Jenkins

The MIT Press is the publisher. DOI:10.7551/mitpress/9780262036016.003.0012 Henry Jenkins, a former professor of humanities at the Massachusetts Institute of Technology, is one of the world’s foremost scientific authority on the interpretation of new media. He is currently a Professor of Communication, Journalism, and Cinematic Arts at the University of Southern California. Jenkins outlines how technological advancements are altering the conventional vision of the humanities in this debate. In his book, Convergence Culture: Where Old and New Media Collide, he presents his vision of what he calls “convergence culture.” He goes into detail about why he believes the concept of copyright is an aberration.

He outlines the new logic framework that underpins our modern participatory culture and how it operates in practice.

In the collision between new digital media and traditional mass media, it is important to emphasize the development of “new social skills,” which result in the emergence of new forms of ethics, interactions, politics, economic activities, and legal culture.

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Convergence Culture: Where Old and New Media Collide

‘Henry Jenkins’ is a fictional character created by author Henry Jenkins.

abstract

Convergence Culture delineates a new territory: the intersection of old and new media, the collision of grassroots and corporate media, the interaction of the power of the media producer with the power of the consumer in surprising and unexpected ways. When it comes to media convergence, one of America’s most recognized media analysts, Henry Jenkins, goes under the surface of the new media hoopla to identify the significant cultural upheavals that are going place. He takes us inside the secret realm of Survivor Spoilers, where devoted Internet users pool their expertise in order to uncover the show’s secrets before they are exposed on the show’s television broadcast.

He demonstrates how The Matrix has elevated transmedia storytelling to new heights by building a fictitious universe in which consumers may follow down portions of the tale across numerous media platforms, as seen in the film.

Leaders in the industry perceive potential to direct content across a variety of channels in order to enhance revenue and expand markets.

Sometimes the efforts of corporations and grassroots organizations work in concert, resulting in tighter and more fulfilling relationships between media creators and consumers.

keywords

Populist culture in the United States, consumer culture, convergence culture, media industry, media producer

catalogue card

Convergence Culture: Where Old and New Media Collide is the title of this article. Henry Jenkins is the author of this work. Originally published by New York University Press in 2006 as a hardcover. Subjects: United States of America mass media and culture media, United States of America popular culture, United States of America popular culture ISBN:0-8147-4281-5

index

Acknowledgments A New Paradigm for Understanding Media Change: “Worship at the Altar of Convergence” is the title of this paper. 1. The Anatomy of a Knowledge Community: Spoiling Survivor is a Novel 2. Buying into American Idol: How Reality Television Is Trying to Sell Us On It 3. The Matrix and the Art of Transmedia Storytelling: On the Hunt for the Origami Unicorn 4. The Star Wars film directed by Quentin Tarantino? Why Heather Can Write: Media Literacy and the Harry Potter Wars5 Why Heather Can Write: Media Literacy and the Harry Potter Wars Sixth, Photoshop for Democracy: The Evolution of the Relationship between Politics and Popular Culture Conclusion: Is it possible to democratize television?

Participation and Its Political Implications Notes and Glossary Index Information on the Author

Convergence Culture: Where Old and New Media Collide / Edition 1

9780814742952 Hardcover, paperback, and NOOK Book editions of Convergence Culture: Where Old and New Media Collide / Edition 1 are available for purchase. The ISBN-10 is 0814742955, and the ISBN-13 is 9780814742952. The publication date is September 1, 2008, and the publisher is New York University Press. The ISBN-10 is 0814742955, and the ISBN-13 is 9780814742952Pub. The publication date is September 1, 2008, and the publisher is New York University Press. The 2007 Society for Cinema and Media Studies Award was given to The Katherine Singer Kovacs Book Award for Outstanding Academic Title was given in 2007.

  • Convergence Culture explores a new territory: the intersection of old and new media, the collision of grassroots and corporate media, and the interaction between the power of the media producer and the power of the consumer in unexpected ways.
  • When it comes to media convergence, one of America’s most recognized media analysts, Henry Jenkins, goes under the surface of the new media hoopla to identify the significant cultural upheavals that are going place.
  • He introduces us to young Harry Potter enthusiasts who are creating their own Hogwarts stories in the midst of a power struggle between Warner Brothers officials for control of the property.
  • Jenkins contends that the battles over convergence will fundamentally alter the landscape of American popular culture in the future.
  • Consumers, on the other hand, anticipate a freed public sphere, free of network restrictions, in a decentralized media ecosystem, as described above.
  • These two forces are sometimes at odds with one another.
  • In his talk, he describes the cultural change that is taking place as customers struggle for power across various channels, which is transforming the way we do business, vote for our representatives, and educate our children.

Related collections and offers

ISBN-13: 9780814742952
Publisher: New York University Press
Publication date: 09/01/2008
Edition description: Updated
Pages: 368
Sales rank: 808,879
Product dimensions: 5.90(w) x 8.80(h) x 1.00(d)

About the Author

Henry Jenkins is a Professor of Communication, Journalism, Cinematic Arts, and Education at the University of Southern California, where he serves as the Provost’s Professor. Among his many publications are Textual Poachers: Television Fans and Participatory Culture, Convergence Culture: Where Old and New Media Collide,Spreadable Media: Creating Meaning and Value in a Networked Society, andBy Any Media Necessary: The New Youth Activists, among others.

On his blog, henryjenkins.org, he discusses current events and co-hosts the podcastHow Do You Like It So Far?

Table of Contents

Acknowledgments A New Paradigm for Understanding Media Change: “Worship at the Altar of Convergence” is the title of this paper. 1 Spoiling Survivor: The Anatomy of a Knowledge Community 2 Buying into American Idol: How We Are Being Sold on Reality Television 3 Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling 4 Buying into American Idol: How We Are Being Sold on Reality Television Is Quentin Tarantino’s Star Wars a reality? Why Heather Can Write: Media Literacy and the Potter Wars 5 Why Heather Can Write: Grassroots Creativity Meets the Media Industry 6 Photoshop for Democracy: The Changing Nature of the Relationship Between Politics and Popular Culture Conclusion: Is it possible to democratize television?

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What People are Saying About This

According to the Publisher For a book that is at its core intellectually rigorous, Jenkins’ insights are gripping. Jenkins’ prose is surprising entertaining and lucid for a book that is at its core intellectually rigorous. Jenkins’ impressive ability to break down complex concepts into readable prose makes this study vital and engaging.” publishersweekly.com – Publishers Weekly, “Jenkins is a keen observer of contemporary media culture, and his observations are always right on.” – According to the Los Angeles Times Convergence Culture is a must-read for any Sony PlayStation 3 executives who are perplexed as to why their technological marvel is being derided by customers before it has even been released.

  • Jenkins provides a wealth of information on how technology and media professionals may build stronger ties with their clients.” – Slashdot, et al.
  • In contrast to simply staring at the individual rocks on the beach, Convergence Culture gives a view that looks at the restless ocean and tracks the currents.
  • “;It’s one of those rare works that is more like an operating system than a typical book: it’s a platform on which others will continue to build for years to come.
  • It should be required reading for anybody attempting to make sense of today’s popular culture—but, fortunately, a book this entertaining to read does not necessitate such a requirement.” The author of the national bestseller Everything Bad Is Good For You, Steven Johnson, says it best:

Customer Reviews

Henry Jenkins discusses his vision of convergence culture, which he characterizes as a by-product of the collision of new and old media, as well as the consequences of convergence culture for educational institutions. The link between three concepts—media convergence, participatory culture, and collective intelligence—is explored in this paper. For the purposes of this definition, convergence refers to the flow of content across multiple media platforms, the collaboration between multiple media industries, and the migratory behavior of media audiences, who are willing to travel almost anywhere in search of the types of entertainment experiences they desire.

  1. Media convergence is a world in which every major story is reported, every brand is sold, and every customer is courted across a wide range of media outlets.
  2. The notion that convergence should be regarded solely as a technological process that brings together numerous media functionalities inside the same device will be challenged in this section.
  3. is concerned with the work—and play—that viewers engage in inside the new media system.
  4. Everyone who takes part in the event is not created equal.
  5. This is true regardless of their size.
  6. It is not possible for convergence to occur through media appliances, no matter how smart they may become.
  7. Using bits and fragments of information culled from the media stream and molded into tools that help us make sense of our everyday lives, each of us creates his or her own personal mythology.

This type of debate generates buzz, which is becoming increasingly valuable to the media business.

We can’t all know everything, but we can all know something, and if we pool our resources and combine our abilities, we can fit the pieces together.

We are learning how to harness that power via our day-to-day contacts with those who share our vision of convergence.

… Convergence is not limited to the movement of commercially generated commodities and services via circuits that are well-regulated and predictable in their behavior.

Entertainment material isn’t the only thing that can be found on a variety of different media channels.

The students at a local high school use their cell phones to spontaneously create their own soft-core porn video, which features topless cheerleaders making love in the locker room, which they then upload to YouTube.

When individuals take media into their own hands, the consequences may be very inventive; but, they can also be disastrous for everyone engaged in the process.

As a result of this concentration of ownership in mainstream commercial media, a small number of multinational media conglomerates have come to dominate all sectors of the entertainment business, which is a cause for concern.

Some people believe that the media is out of control, while others believe that it is excessively regulated.

Once again, the truth is somewhere in the middle.

… The concept of the well-informed citizen is crumbling because there is simply too much information for any one person to comprehend.

People are currently learning how to engage in such knowledge cultures outside of any official educational framework, which is a novel development.

Many schools continue to be overtly opposed to these types of experiences, promoting independent problem solvers and self-contained learners as the only acceptable outcomes.

You have arrived to a place where old and new media meet, where grassroots and corporate media cross, and where the power of media producers and consumers interact in unexpected ways.

Jenkins, Henry. “Convergence Culture: Where Old and New Media Collide.” Convergence Culture: Where Old and New Media Collide. Pages 2-4, 17-18, 258-260 in New York: New York University Press, 2006; New York: New York University Press, 2006. –

Henry Jenkins, Convergence Culture

His theory of convergence culture, a by-product of the collision of new and old media, as well as the consequences of convergence culture for education, is described by Henry Jenkins. Media convergence, participatory culture, and collective intelligence are three notions that are interconnected. For the purposes of this definition, convergence refers to the flow of content across multiple media platforms, the collaboration between multiple media industries, and the migratory behavior of media audiences, who are willing to travel almost anywhere in search of the kinds of entertainment experiences they desire.

  • Media convergence is a world in which every major story is reported, every brand is sold, and every customer is courted across a wide variety of media outlets.
  • The assumption that convergence should be regarded largely as a technological process that brings together numerous media functionalities inside the same device will be challenged in this section.
  • In the new media system, it’s all about the work—and play—that viewers put in.
  • Instead of referring to media producers and consumers as possessing distinct roles, we may instead refer to them as players who engage with one another according to a new set of rules that none of us is entirely aware of at this point.
  • Corporations—and even people inside corporate media—continue to have more power than any single customer, much alone an entire group of consumers.
  • However smart media equipment may become, convergence does not take place through them.
  • Using bits and fragments of information culled from the media stream and molded into tools that help us make sense of our daily lives, each of us creates his or her own personal mythology.
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In turn, this dialogue generates buzz, which the media business is increasingly valuing.

Nobody knows everything, but everyone knows something, and if we pool our resources and combine our abilities, we can fit the puzzle pieces together.

The power we have is being taught to us via our day-to-day encounters in the convergence culture.

… Convergence does not only refer to the movement of commercially generated commodities and services over circuits that are well-regulated and predictable in their behavior and outcome.

It is not simply entertainment material that is distributed across numerous media channels.

The kids at a local high school use their cell phones to spontaneously create their own soft-core porn video, which features topless cheerleaders making love in the locker room, while they are intoxicated.

Taking control of one’s own media might produce fantastic outcomes, but it can also have negative consequences for everyone involved.

As a result of this concentration of ownership in mainstream commercial media, a small number of multinational media conglomerates have come to dominate all sectors of the entertainment industry, resulting in a worrying concentration of wealth.

There are many who believe that the media is out of control, while others believe that it is excessively regulated.

… Historical public education in the United States was born out of a need to disseminate the skills and information essential to produce well-informed individuals in a democratic society.

In order to achieve the objective of monitorial citizenship, we must learn to collaborate more effectively and build a new knowledge-sharing ethic that will allow us to discuss as a group.

A large portion of this learning takes place in the affinity spaces that are forming around population culture.

To encourage young people to conceive of themselves as cultural makers and participants rather than merely as consumers, whether critical or not, we must reconsider the purposes of media education.

However, convergence culture is already taking shape in some areas.

Jenkins, Henry. “Convergence Culture: Where Old and New Media Collide.” In Convergence Culture: Where Old and New Media Collide, edited by Henry Jenkins, ed. Pages 2-4, 17-18, and 258-260 are found in New York: New York University Press in 2006. –

Convergence culture : where old and new media collide

AuthorHenry Jenkins, 1958-TitleJenkins, Henry, 1958 A new media convergence / Henry Jenkins. Convergence culture is defined as the intersection of old and new media. Published by New York University Press in the format of a book in 2008. Description ix, 353 pages: illustrations; 23 cm. URL Description of the publisher Biographical information about the contributors Notes First released in 2006, this edition has been revised and includes a new afterword. “YouTubeOlogy” is found on pages 295-296.

295-317) and an index included in this volume.

  • A new paradigm for interpreting media transformation is introduced in “Worship at the Altar of Convergence.” The anatomy of a knowledge community, as told by Spoiling Survivor
  • We are being sold on reality television, and we are buying into the American idol. Looking for the origami unicorn in the Matrix and other transmedia storytelling techniques Quentin Tarantino’s Star Wars? : grassroots creativity collides with the entertainment industry The Harry Potter Wars and media literacy are two of the reasons Heather is a good writer. A new link between politics and popular culture is being explored in Photoshop for Democracy. Conclusion: Is it possible to democratize television? The politics of participation is discussed. Reflections on politics in the era of YouTube
  • An epilogue

Summary Jenkins, a media analyst, dives past the surface of new media hype to identify the significant cultural upheavals that are taking place when media platforms come together. He takes us inside the secret realm of Survivor Spoilers, where devoted internet users pool their expertise in order to uncover the show’s secrets before they are exposed on the show’s television broadcast. His presentation demonstrates how The Matrix has elevated transmedia storytelling to new heights by building a fictitious universe in which customers may track down pieces of the tale across a variety of different media platforms.

According to Jenkins, the cultural change is occurring as consumers compete for power across a variety of channels, altering the way we do business, elect our leaders, and educate our children, among other things.

Headings for subjects United States – Mass media and popular culture.

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